Media and Technology
Online Protection for Brands
Safeguarding brand identities, reputations, and revenues online.
Piracy and loss of digital assets are pressing issues for media and technology brands. But they are also vulnerable to other forms of abuse in an increasingly online world.
90% of consumers buy from brands they follow on social media, and chances are they are also buying their product, subscription, or service plan online. As trusted online identities, media, technology, and telecoms brands are targets for imitation. Fraudsters exploit consumer familiarity with media channels and online utilities to elicit payment details, while familiar brand material may lead consumers to trust a website or illicit IPTV platform.
Brand reputations, consumer relationships, and revenues are all at stake, as counterfeit and imitation pervade an increasingly online world.
Appropriation of brand identity and assets builds credibility and consumer confidence in online impersonators and infringers. And these online criminals are inventive. They cybersquat on similar, familiar domain names and hijack keywords on search engines, diverting traffic to their websites and away from brands. Revenues and reputations suffer, as consumers are subject to fraudulent scams and the online selling of counterfeits.
Sophisticated online foes are damaging brands, revenues, and reputations.
Online adversaries fake endorsements using brand names or assets to create false associations. They impersonate on social media to redirect customers, endorse counterfeits, or coopt online influencers, and use marketplaces to sell counterfeits. Fraudsters are equally smart, pivoting attacks to exploit trends. So phishing attacks, which often target service providers, increasingly use mobile voice and SMS attacks, to augment more familiar email scams.
