Brands remain an intrinsic part of what and how we buy. From an implicit signal of recognition and embodiment of values, to a guarantee of trust, brands have taken on a cultural significance far beyond their origins. But even the most established names must update themselves to stay relevant for new generations of followers. They are responding to diverse developments, from societal to digital, and retail to regulatory, which bring new opportunities as demand and market dynamics change.
At the same time, many brands have built their position of leadership through innovation and the creation and nurturing of intellectual property. The growth in intangible asset value has accelerated over recent decades. Back in 1975 it accounted for just 17% of the S&P 500 market value, yet in 2020 this had increased to 90%. Technology has been an obvious driver for this shift, but the intellectual property that makes up this value includes diverse assets that span innovation and brand identity.
New strategies and methods are bringing brands into contact with a growing range of vulnerabilities and threats, spanning commercial, legal, and the more nefarious. Conventional intellectual property protections, from patents to trademarks, remain essential in safeguarding and extracting value. But the increasingly digital nature of assets and identity, as well as the sophisticated adversaries that seek to abuse them, is requiring a more expansive approach to managing and protecting intangible value.
However, despite the growing options now available to brands, some risk unintended consequences, from added cost and complexity to harming consumer experience. At the same time, they also offer opportunities to address multiple objectives with a single solution, such as protecting and monetizing content or enhancing and authenticating physical products. Maximizing brand value and mitigating vulnerabilities are now increasingly intertwined. Similarly, the explicit protection of property rights and the creation of intrinsically unique brands are both equally essential to intangible value.
OpSec Group helps enterprises build and protect the value of their intellectual property and brands. As opportunities to grow and extract value span a wider range of markets, categories, and channels, this brings new sources of uncertainty and vulnerability. As such, we believe that the most successful and enduring brands consider both opportunity and security in their approach to tackling new markets, in their product developments, and in evolving their business models.
The development of intangible value has become ever more important, as the function and form of products and services are powered by intellectual property and brand character built up over many decades. This intellectual property takes on many forms, from inventions and designs to identities and digital assets. And enhancing portfolios, by optimizing, monetizing, and protecting these elements throughout their lifecycle, has become a priority for most leading enterprises.
At OpSec Group, we adopt a ‘brand ready’ approach, with services and solutions that enhance and protect brand value. They span the physical and digital, and the intangible and the practical. It includes know how and software that empower brands to manage their intellectual property, licensing, marketing, and supply chains, as well as components for authentication, enhancement, and product identity. Most importantly, it unites insight, function, design, and security to help build and sustain brands that embody innovation, authenticity, impact, and enduring values.
OpSec Group is defined by our customers. We work with many of the most valuable and respected brands in the world, who set the standard for bold innovation and enduring brand appeal. Our brand identities, OpSec and Zacco, are recognized leaders in their respective fields of intellectual property services and brand solutions. Together, we span the full lifecycle of creating and realizing the value of intangible assets, from innovation and identity to digital, from the creative to the operational.
OpSec OpSec helps enterprises build and protect the value of their brands and intellectual property. With a portfolio that spans physical and digital solutions as well as technology-enabled managed services, we bring authenticity and assurance to products, brands, and content. We operate in most sectors but adapt what we do to meet the needs of key industries: Sports & Apparel, Media & Technology, Consumer & Industrial, and Regulated & Security. Our aim is to view the world as our customers do, adopting a solutions mindset to get closer to their objectives, brand character, and content.
Zacco brings a progressive, technology-centric approach to the enrichment of intellectual property portfolios. From the fundamentals of patents and trademarks to more recent forms of brand identity and assets, we combine traditional intellectual property disciplines with a depth of technology and commercial expertise. We operate across three principal areas of service: Innovation Assets, Digital Assets, and Identity Assets. Our forward-thinking and disruptive philosophy allows our clients to unleash their innovation and ingenuity, redefining fundamental notions of intangible value.
OpSec Group traces its roots back more than 150 years. It has grown into a diverse business that reflects several significant acquisitions that have consolidated our strengths, in areas such as optical security, as well as expanding our abilities and offerings into adjacent areas such as online brand and content protection and the management of intellectual property. Today, OpSec Group operates through its principal brands of OpSec and Zacco, with each recognized as a leading provider and authority in their respective fields.
Some of the defining acquisitions made by the group include the JDSU Holographic Security Business and Delta Labelling in 2012, which respectively built our credibility in high security authentication and brand enhancement. More recently, we acquired the online brand protection business of MarkMonitor in 2020, which today forms the basis of our online brand and content protection services, and Zacco in 2023, which provides our portfolio of intellectual property management, enhancement, and protection services.
Most importantly, we operate as “one OpSec”, as a single integrated business. Despite the different acquisitions and origins of our people, we come together under our distinct brands with the benefits of our varied history. It is this inherent diversity that makes us a unique player across brand management, protection, and operations, allowing us to work with both brands and high security customers.