Media and Technology

Licensing for Character Properties

Total management, enhancement, and protection for property licensing.

Character licensing remains an important pillar of the entertainment industry. But without the right controls, properties can be damaged and licensing programs undermined.

Media licensing offers a dizzying array of options, from Marvel superheroes and Disney princesses to Minecraft. Licensing is an industry worth more than $300 billion a year, with character and entertainment licensing representing almost $130 billion. Sales of licensed toys and apparel were an important contributor, with toys featuring heavily in media licensing, both as licensors and licensees, as toy companies have also become media content creators.

From major properties to niche publishers or animators, licensing builds brands, generates income, and creates complexity – Funko manages 1,100 licenses alone.

Elsewhere, gaming grows in scale and cultural significance with franchises, such as The Last of Us and Tomb Raider, transferring to the screen and driving demand for merchandise. It’s a similar story in publishing, where a certain boy wizard is unarguably the most successful example to date. It is a competitive and vast playing field, both for licensors looking to attract partners and for licensees aiming to take on premium properties.

Complexity, competition, and counterfeiters are all posing problems for licensors.

However, multiple licenses and new growth categories bring complexity. Players are also facing the challenge of standing out in a crowded market. Yet licensors know that their properties need careful curation if products and artwork are to set the right tone. Keeping on top of complexity and risk, while also maximizing returns, is a high stakes pursuit and bad actors have already taken note of the opportunities presented by popular characters.

OpSec offers a complete solution for property licensing programs.

  • Simplifying and optimizing licensing programs.
    Juggling many hundreds of licenses and licensees is an intimidating prospect. Keeping track of workflows, licenses, approvals, and royalties can be difficult. Simple spreadsheets only go so far. OpSec offers a digital licensing platform to streamline workflows and manage the complete licensing lifecycle. The platform also creates unique digital identities for merchandise, allowing licensors to trace products and build insights.

  • Enhancing experience and brand identity.
    When licensing across multiple categories, maintaining consistency and quality can be tough. Alongside tools for proposal and artwork approval, we add a distinctive edge to products with premium options such as customized hangtags and apparel trim that can also include security elements. Unique features, as well as fan engagement tools, are developed to reflect customer objectives and the character of their properties.

  • Protecting products and the integrity of licensing programs.
    Tackling fakes requires a disciplined approach that spans online and products. We monitor dozens of marketplaces for counterfeit listings, and combine skilled analysts with automation tools to isolate and takedown online fakes quickly. We also detect and takedown unauthorized NFTs that infringe upon properties. An extensive portfolio of physical security features allows consumers to spot fakes easily.

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Our Approach

Content Protection for Video

Content Protection for Video

Content Protection for Publishers

Protection for Publishers

Online Protection for Brands

Online Protection for Brands

Product Authentication and Enhancement

Product Authentication