Platforms
Technology is playing an ever greater role in brand building and protection.
Building and protecting valuable brands is rarely simple. From creating authenticity and resonating with consumers, to monetizing brands and content. Opportunities come with vulnerabilities to be overcome.
OpSec offers a unique range of technology platforms for brands. We help build and capture value, through licensing, marketing, and brand enhancement. We also protect brand identities, assets, and products against criminal and commercial threats. Perhaps most importantly, we connect the physical and the digital, offering brands a comprehensive approach to meeting their objectives and keeping them secure.
Discover the continued value of authenticity
Trust is built on authenticity, and in a world full of imitations, protecting your brand’s integrity is more important than ever. Today’s authentication solutions provide the security brands rely on while enhancing the product experience for consumers.
But with new authentication technologies offering digital connectivity as well as security, the question becomes: how can brands strike the right balance between design, innovation and protection?
Shut down infringement at the source
Conventional brand protection solutions fight counterfeits, fraud, and product diversion. While these solutions are key to defending brand integrity, persistent infringers adapt quickly, hiding behind sophisticated criminal networks.
Repeat infringers often evade detection by switching between channels and using covert platforms. So, how can brands shut down infringement at the source? How can they turn online intelligence into real-world enforcement?
