Solutions
From counterfeit to content protection, we bring experience and insight.
Bringing solutions to common problems is one thing. But when you work for the most valuable global brands, being able to make sense of real world complications and conflicting objectives is what makes the difference.
OpSec works across brand management, protection, and operations to help our customers build and protect their intellectual property, identity, and assets. We bring decades of experience gained across a range of customer challenges, from making products more authentic and instantly recognizable for consumers, to intellectual property and copyright infringement, to managing product identities and supply chain traceability.
Counterfeit: fighting fakes worldwide, on the web
With the estimated value of counterfeit and pirated goods to be over $2 trillion, few brands are safe from the sophisticated production and selling techniques of the counterfeiter. Apparel and footwear are highly targeted, but few product categories now escape imitation, including industrial parts, electronics, and pharmaceuticals.
Online marketplaces and listings have provided a remote outlet for counterfeit selling, with false endorsements building trust and driving buyer traffic. OpSec is a pioneer in tackling counterfeit, from our origins in product authentication to our comprehensive online brand protection services. We fight fakes every day.
Copyright Infringement: tackling the media pirates
Unauthorized use of copyrighted material is nothing new. But as digital changes media formats and drives growth in valuable categories such as gaming, piracy is becoming increasingly technologically sophisticated. The value of pirated film and television content is estimated at around half a trillion dollars.
While pirates are using technology to aid their operations, it also offers tools to tackle them, both at source and by making them less accessible. OpSec safeguards most forms of media online, monitoring and enforcing on multiple channels and cleaning up search links to pirated content. We bring innovation to the fight.
Licensing: growing value also brings complexity
The global licensing industry is estimated to be worth over $300 billion a year. It remains one of the most valuable and effective ways to monetize and build a brand, from sports and media to consumer and industrial properties. But large licensing programs, spanning multiple products and licensees, bring complexity.
This risks a loss of control over brand identity and royalties, as well as the threat of unauthorized brand use. OpSec is a leading provider of licensing systems that help streamline and optimize programs. Our long involvement in the sector informs our practical new solution options and functionality. Licensing is a part of our DNA.
Recognition: enhancing products and merchandise
For all the understandable attention on all things digital, physical goods remain an inherently significant part of our everyday lives. Constant innovation and changing consumer expectations translate into products that reflect new forms of tactility, visual appeal, and perceived value, as well as driving new methods of engagement.
It requires an approach that is part design and part science, using optical and other visual effects to help brands stand out and build authenticity. OpSec offers quality components for apparel and accessories, as well as a portfolio of merchandising elements, from hangtags to labels, to bring pop and authenticity to products.
Registration: managing intellectual property assets
For most brands and content owners, establishing and asserting their intellectual property rights remains a foundation for monetizing and protecting identities and assets. Globalization and digitization continue to change the landscape, making effective management of intellectual property portfolios more important than ever.
OpSec is a leading provider of intellectual property management services, from the development of strategies to optimize portfolios, to the maintenance of a growing range of intellectual property assets, from domain names to SSL certificates. We offer full lifecycle intellectual property and brand management and protection.
Compliance: control and visibility amid complexity
Growing awareness of the potentially negative impacts of certain products and practices is bringing forth new policies and controls. Sustainability and ethical sourcing are the most obvious examples, but governments around the world also seek to control products that may be harmful or otherwise require regulation.
Deploying these policies requires programs that combine transparency, integrity, and practicality. OpSec works with government agencies and brand owners to put in place systems and measures that provide the assurance that products and supply chains are in compliance and safe from abuse. We bring control and integrity.
