Apparel, Footwear & Luxury Goods
Brand Protection is a key challenge for the apparel, footwear, and luxury goods industries. Globalization, the Internet, and advanced technology make it easier for counterfeiters to target name brands, infiltrate the supply chain, and profit from the sale of low quality products masquerading as authentic merchandise. Counterfeit footwear, apparel, and fashion accessories account for a large percentage of goods seized by investigative raids and customs inspections.
In an industry where nearly 98% of all products are manufactured abroad, inefficiencies and leakages occur across the global supply chain. As a result of decentralized operations, brand owners often face the challenges of third shift activity and diverted product sales.
OpSec partners with apparel, footwear, and luxury goods brand owners to build brand protection programs to meet their specific security needs. Our brand protection solutions successfully address their brands’ exposure to the threats of counterfeiting and diversion.
Brand Protection Solutions for Apparel, Footwear & Luxury Goods Industries
- Product authentication devices that integrate covert security and overt security features to allow for instant verification. These are delivered in a variety of products:
- Iron-on labels for woven applications
- Permanent sewn-in labels
- Security threads
- Finished hangtags
- Taggants for leather and other textiles
- Customized security designs with unique visual effects that reflect the brand’s image, enhance consumer recognition, and verify authentic merchandise
- Product tracking aimed at securing the supply chain and identifying gray market diversion and third shift production leakages
- Online brand protection services to protect against trademark infringements and unauthorized merchandise sales on the Internet
