Resources

Stay informed with our blog, case studies, and events.

Blog

How are character licensors expanding into new categories?

Brand collaborations aren’t new, but they are becoming more creative. Explore the implications of character licensors venturing into new consumer categories and the rising complexity it brings.

Elevating the brand: A journey to safe and secure summit gear

Spark new ideas for your brand with concepts from Oryx, a trailblazer in outdoor apparel with a daring new venture. Although the brand is fictitious, the solutions can help inspire real-world sustainable growth.

Woman practicing yoga

The choice of a new generation? Dupes, counterfeits, and building better brands

Unlike counterfeits, dupes do not reproduce protected trademarks, but their following amongst consumers and their impact on brand value is very real. Discover how conventional and more radical tactics can tackle dupes.

Case Studies

As with any iconic identity, the Football Association and its official products are targets for counterfeiters. The FA turned to OpSec to help safeguard their brand and the revenues associated with licensing and retail.

IACC Annual Conference

May 15-17, 2024 in Orlando, Florida

The IACC Annual Conference is a leading event dedicated to all things brand protection. It’s a chance to connect with brands and law enforcement agencies from around the world and discuss new solutions in the fight against counterfeiting.

INTA Annual Meeting

May 18-22, 2024 in Atlanta, Georgia

Discover the latest intellectual property insights at the INTA Annual Meeting. Every year, the event brings together IP experts and brand protection leaders from around the globe to share new solutions, innovations, and best practices.

Licensing Expo

May 21-23, 2024 in Las Vegas, Nevada

Featuring thousands of iconic brands under one roof, the Licensing Expo is the largest licensing exhibition in the world. It’s an opportunity to spot the latest trends, discover fresh products, and create new connections in the brand licensing space.

Global Supply Chain & Trade Conference

June 4-5, 2024 in Portland, Oregon

Changing consumer demand and government regulations are impacting operational and sourcing strategies. During this conference discover how to leverage tools, access resources, optimize supply chain operations, and understand changing policies.

Traceability & Sustainability Conference

July 23-24, 2024 in Dearborn, Michigan

Achieving transparency and sustainability throughout the supply chain is vital. During this conference learn how to tackle issues such as climate change, worker rights, circular practices, water conservation, and ESG (Environmental, Social, and Governance) objectives.

Brand Licensing Europe

September 24-26, 2024 in London

With the world’s biggest brand owners, retailers and manufacturers, Brand Licensing Europe is the event for licensing and brand extension in Europe. It’s a chance to spot the latest trends, discover fresh products, and create new connections in the brand licensing space.

AAMVA Annual International Conference

September 24-26, 2024 in Atlanta, Georgia

The Annual International Conference for AAMVA is the place for chief administrators and key personnel from motor vehicle and law enforcement agencies to discuss major issues affecting the community, exchange ideas, and formulate potential solutions.

Sports Merchandise and Licensing Show

October 14, 2024 in London

The Sports Merchandise and Licensing Show is a showcase for top sports brands and retailers from across the globe. Tailored for all sports brands, it is the place to explore new business opportunities and catch up with existing industry contacts all under one roof.

Sports Licensing & Tailgate Show

January 24-26, 2024 in Las Vegas, Nevada

Back in January, OpSec exhibited at the Sports Licensing & Tailgate Show, the only event dedicated to sports and collegiate licensed merchandise. It was a great opportunity to meet with many of our existing long-term customers and new partners, from the major sports leagues, to some of the leading sports apparel brands.