Blog

From simple verification methods to sophisticated systems, traceability has undergone a transformation. Learn how brands can recognize the benefits to safeguard products and adapt to new market demands.

Brand collaborations aren’t new, but they are becoming more creative. Explore the implications of character licensors venturing into new consumer categories and the rising complexity it brings.

Unlike counterfeits, dupes do not reproduce protected trademarks, but their following amongst consumers and their impact on brand value is very real. Discover how conventional and more radical tactics can tackle dupes.

As brands have raced to optimize the mobile customer experience, many have been left vulnerable to fraud and other criminality. Discover why a mobile-first mindset for brand protection is now a necessity not an option.

In recent years brand enhancement has evolved significantly to meet changing customer needs. Hear from our experts as they discuss new ways that brands can bring impact to authenticity.

Digitalization has become a pervasive force that touches almost every aspect of intellectual property and brand identity. Hear from our experts as they explore the opportunities and issues this represents.

Explore the changing role of brand identity and why it is becoming such a complex intellectual property asset to protect. Hear from OpSec and Zacco experts on how to embrace opportunity and mitigate emerging threats.

Innovation is about more than just patents – it is the engine that drives creativity in an organization. Hear from OpSec and Zacco experts as they talk about why these intellectual property assets matter so much.

Counterfeiters have become increasingly strategic at adapting to e-commerce platforms and policies. Go behind the screens to learn how Kaitlin Watson, an OpSec Customer Success Manager, helps brands transform their brand protection tactics.

Step into creative solutions with NOVA, a sports footwear brand that combines innovation and sustainability to elevate athleticism. Despite the fictitious brand story, the advanced technology and modern aesthetics may inspire new strategies.

Explore fresh thinking with the AEON, a leading motorsports brand with an intense commitment to fans. The brand may be fictitious, but the problem solving can inspire options that resonate with your brand.

Spark new ideas for your brand with concepts from Oryx, a trailblazer in outdoor apparel with a daring new venture. Although the brand is fictitious, the solutions can help inspire real-world sustainable growth.

Explore the art of the possible with the Gulf Coast Pirates, a modern soccer franchise with ambitious growth plans. While the brand may be imagined by OpSec, the solutions address real-world challenges.