Blog

Phishing attacks are growing in scale and phone-based fraud has exploded. Trusted businesses are prime targets for brand impersonation so they must adapt their strategies to tackle emerging threats and limit risk exposure.

Amidst the thrill of summer sports, ensuring an authentic experience is essential. Explore the steps needed to verifying genuine sports merchandise, avoiding ticket scams, and choosing a streaming service option that benefits fans and teams.

Digital content is evolving as the transformation to more flexible sharing policies changes how sports are consumed online. Unlock the balance between fan engagement and content control, and its broader implications requiring both innovation and vigilance.

From simple verification methods to sophisticated systems, traceability has undergone a transformation. Learn how brands can recognize the benefits to safeguard products and adapt to new market demands.

Brand collaborations aren’t new, but they are becoming more creative. Explore the implications of character licensors venturing into new consumer categories and the rising complexity it brings.

Unlike counterfeits, dupes do not reproduce protected trademarks, but their following amongst consumers and their impact on brand value is very real. Discover how conventional and more radical tactics can tackle dupes.

As brands have raced to optimize the mobile customer experience, many have been left vulnerable to fraud and other criminality. Discover why a mobile-first mindset for brand protection is now a necessity not an option.

In recent years brand enhancement has evolved significantly to meet changing customer needs. Hear from our experts as they discuss new ways that brands can bring impact to authenticity.

Digitalization has become a pervasive force that touches almost every aspect of intellectual property and brand identity. Hear from our experts as they explore the opportunities and issues this represents.

Explore the changing role of brand identity and why it is becoming such a complex intellectual property asset to protect. Hear from OpSec and Zacco experts on how to embrace opportunity and mitigate emerging threats.

Innovation is about more than just patents – it is the engine that drives creativity in an organization. Hear from OpSec and Zacco experts as they talk about why these intellectual property assets matter so much.

As illicit trade becomes more advanced, governments need new strategies for protection. Explore our proactive approach to excise revenue and regulatory schemes with Steven Proudfoot, our Government Solution Product Director.

Counterfeiters have become increasingly strategic at adapting to e-commerce platforms and policies. Go behind the screens to learn how Kaitlin Watson, an OpSec Customer Success Manager, helps brands transform their brand protection tactics.

With emerging growth channels and evolving consumer habits, the beauty and cosmetic industry is bracing for change. As social selling explodes and transparency demands grow, brands must adapt to address multiple new challenges.

Women’s sports have made significant strides, but are traditional strategies enough to sustain continued change? Dive into the challenging and inspirational world of athleticism to understand how teams are seizing opportunities amid shifting trends.