Resources

Stay informed with our blog, case studies, and events.

Blog

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The choice of a new generation? Dupes, counterfeits, and building better brands

Unlike counterfeits, dupes do not reproduce protected trademarks, but their following amongst consumers and their impact on brand value is very real. Discover how conventional and more radical tactics can tackle dupes.

Scoring Big for Brands: an inspired approach to building fan loyalty

Explore the art of the possible with the Gulf Coast Pirates, a modern soccer franchise with ambitious growth plans. While the brand may be imagined by OpSec, the solutions address real-world challenges.

Q&A: Everything you ever wanted to know about… Digital Assets

Digitalization has become a pervasive force that touches almost every aspect of intellectual property and brand identity. Hear from our experts as they explore the opportunities and issues this represents.

Case Studies

Counterfeit baby care products pose health risks to families. Pigeon partnered with OpSec to deploy an online brand protection program to enforce against counterfeit nursing bottles and safeguard their brand.

With illicit trade on the rise, governments are seeking to safeguard their citizens and revenue. OpSec worked with strategic integration partner SCOPSIS to deploy a traceability and authentication solution in Lebanon.

As with any iconic identity, the Football Association and its official products are targets for counterfeiters. The FA turned to OpSec to help safeguard their brand and the revenues associated with licensing and retail.

Fans that follow European club football expect quality and true authenticity from official merchandise. OpSec worked with TEAM Marketing to optimize workflows and add distinctive security to official UEFA products.

National sports associations face competing demands from fans, licensees, and stakeholders. The Scottish FA chose OpSec solutions to protect its official licensed merchandise and help preserve the fan experience.

IACC Annual Conference

May 15-17, 2024 in Orlando, Florida

The IACC Annual Conference is a leading event dedicated to all things brand protection. It’s a chance to connect with brands and law enforcement agencies from around the world and discuss new solutions in the fight against counterfeiting.

INTA Annual Meeting

May 18-22, 2024 in Atlanta, Georgia

Discover the latest intellectual property insights at the INTA Annual Meeting. Every year, the event brings together IP experts and brand protection leaders from around the globe to share new solutions, innovations, and best practices.

Licensing Expo

May 21-23, 2024 in Las Vegas, Nevada

Featuring thousands of iconic brands under one roof, the Licensing Expo is the largest licensing exhibition in the world. It’s an opportunity to spot the latest trends, discover fresh products, and create new connections in the brand licensing space.

Sports Licensing & Tailgate Show

January 24-26, 2024 in Las Vegas, Nevada

Back in January, OpSec exhibited at the Sports Licensing & Tailgate Show, the only event dedicated to sports and collegiate licensed merchandise. It was a great opportunity to meet with many of our existing long-term customers and new partners, from the major sports leagues, to some of the leading sports apparel brands.