As a brand owner and a consumer, you’re probably already relying on OpSec Security technologies to protect and validate product authenticity
Securing your brand and assuring customers of your product’s authenticity goes further than just labels on products. OpSec Security has decades of experience in protecting consumer products through customized solutions that blend intelligence, control, and security into the perfect first line of defense. We’ve been protecting consumer goods for years… and we’re just getting started.
80% Percentage of electronics brands on the Interbrand 100 that utilize OpSec Security's solutions
Only OpSec delivers on-product and multiple digital online brand protection services to assure complete 360-degree brand protection.
OpSec Security offers an integrated suite of products and services, enabling you to:
- Detect counterfeit products and stop unauthorized “gray market” sales
- Easily integrate overt and/or covert security features into your product, including labels, tags, and smart packaging
- Track your products throughout the entire intelligent supply chain, from manufacturer to purchase and beyond
- Build a trusted connection with your customers and enhance the customer experience
- Build and manage sophisticated sustainability and circularity programs
- Secure your supply and distribution chain to ensure the highest quality standards
- Protect your digital presence through ongoing monitoring and enforcement against non-compliant sales and counterfeit products
Consumer product authentication and engagement programs help protect brand equity, support brand enforcement and build brand loyalty to drive and secure future revenue growthOpSec Security’s suite of authentication products and integrated system solutions enable brand owners to protect their customers and consumers from unknowingly purchasing a counterfeit or illicit product. The threat of counterfeit goods is more than just a loss of potential sales. Counterfeits can damage your brand’s reputation for quality, endanger the lives of consumers who rely on the safety of authentic products, and involve your team in unnecessary lawsuits.
Supply Chain IntegrityOpSec provides 360-degree protection for brands from cutting-edge on-product holographic labels and overt online verification, to covert embedded forensic features to protect you in a litigation process. With online product verification via a smartphone camera, enforcement officers and consumers alike can quickly authenticate products and notify you of violations. OpSec can secure your supply chain manufacturing through retail distribution to the point of sale and all the way to the final consumer and beyond. OpSec’s easily integrated circularity ensures your products are authentic and your brand’s value is protected.
OpSec’s authentication solutions enable brands to digitize their products by assigning a secure unique digital identity (UID – Unique Identifier) to every product, enabling simple and fast contextualized consumer engagement experiences. This enables consumers to check and verify the product’s authenticity, learn more about the product’s features and functionality at the point of sale.
Consumer Engagement SolutionsEnlightened consumer product brands also see benefits from increased levels of consumer brand loyalty, driven through contextualized consumer engagement programs, increasing sales through cross-selling and marketing campaigns. The experts at OpSec work collaboratively with customers to develop personalized and integrated 360-brand protection and consumer engagement solutions that work. OpSec provides the customer with full supply chain transparency through OpSec® Insight cloud-based platform dashboard, together with brand enforcement compliance leveraging the customizable OpSec® Insight mobile app and other OpSec security features.
Consumer AuthenticationEmpower your consumers to authenticate your products while and collect data and insights that support brand protection and commercial and marketing activities.
Our on-product holographic (OVD) labels represent the highest level of anti-counterfeiting technology available. And our Insight® track and trace software provides supply chain visibility to stop gray market diversion, protect sales, and strengthen your brand through post-sale consumer brand engagement.
Security Seals and Packaging Closures for Consumer Goods
Customizable and sophisticated tamper-evident labels protect your consumers, your products, and your brand.
3T Genuine Products Protection
Founded in 1961 as Tecno Tubo Torino (Turin Tube Technology), 3T has long had a strong reputation for lightweight racing cycle components favored by…
Dainese Authenticity and Traceability Program
OpSec Security Helps Protect Valentino Icon by Shutting Down Global Counterfeit Operation
Introduction to Valentino Garavani’s Problem Founded in 1960 by Valentino Garavani and Giancarlo Giammetti, Valentino is one of most well-known fashion houses in the…