Sports and Apparel
Our Approach
Meeting the needs of the world’s best sports brands with industry solutions
The sports industry is the embodiment of intangible value. Licensing, media rights, and sponsorship all play critical roles in revenue streams, spanning multiple commercial partnerships that bring their own complexity.
OpSec works across licensing and merchandising programs, apparel and footwear product lines, and live and on-demand sports media, to help optimize and safeguard rights and revenues. We bring together multiple discrete solutions into robust responses to the priorities and challenges of sports and apparel brands. And we make it work across partners, from licensors to licensees, from rights owners to broadcast partners.
Tackling the complex requirements of licensing
In the real world, sports brands are rarely starting from scratch when it comes to licensing programs. But commercial opportunities are evolving fast. We combine proven methods with new additions to our portfolio. Take licensing for example.
Our licensing and merchandising products are deployed in multiple programs worldwide. More recently, we extended our offer to include protection against unauthorized NFTs. So, the next generation of sports licensing is just as safe.