Technology has brought new opportunities for media owners. But greater accessibility of content has come at a price. Online media pirates attack across multiple vectors, with the solution rarely being as simple as shutting down a dedicated pirate website.
The OpSec platform tackles piracy using the twin tenets of removal and disruption. Our anti-piracy technology informs rapid detection and enforcement against infringing sources of content online. Across multiple forms of media, spanning film and television, published content, music, games, and software, our uniquely wide coverage allows for the aggressive takedown and disruption of search results to make pirated content less accessible.
Technology is accelerating the pirating of content – Google received a takedown notice for more than 4 million domains based on copyright infringement.
Shutting down any form of piracy has its complexities. Quality content often holds time-limited appeal, whether a live event or blockbuster cinematic or television release. Enforcing after the fact is not an option. Piracy crosses linguistic and geographic boundaries, often at pace, leaving media companies scrambling to adapt their strategies on distribution, monetization, and protection. And judging when to enforce on genuine threats is complicated.
OpSec counters copyright infringement across multiple channels and threat vectors.
Tackling online content piracy demands effective monitoring and takedown. The OpSec content protection platform combines extensive online coverage with innovative tools and techniques to remove pirated content and suppress its availability. The platform also employs search engine delisting of pirate links, including an advanced delisting option that radically reduces the prevalence of pirate search links and content availability.
Countering online threats requires effective intelligence gathering and enforcement. The OpSec platform ingests data from all critical channels globally and incorporates advanced tools for efficient detection and enforcement. Tackling current threats and adjusting to new threat signatures requires close monitoring of emerging trends, so OpSec online analysts use our platform to inform future strategies and enact immediate takedowns.
Comprehensive Detection: Infringing content and links show up across the multitude of channels that pirates exploit, whether peer-to-peer (P2P) networks, social media feeds, uploaded to cyberlockers, IPTV streams, or messaging apps like Telegram. We use content fingerprinting, machine learning, and sophisticated monitoring to cover all major threat vectors, using a user-focused approach to discover pirated media as seen by audiences.
Optimized Enforcement: Multiple streams and links are often found across several channels, so dealing with these concurrent threats requires a resilient and agile response. Our platform incorporates automated takedown tools, including automated form filling and one-click enforcement APIs and emails. In the hands of our analysts, this works in conjunction with direct removal tools to expedite large-scale targeted enforcements against pirates.
Insightful Reporting: Designed to answer business relevant questions, reports can be customized to deliver data on specific piracy threats. Our proprietary Piracy Exposure Score (PES) assesses the likelihood that audiences will be served with content from pirated versus legitimate sources. We also report on content demand trends and infringements, providing data to inform anti-piracy tactics and the targeting of search engine optimization.
Speed of detection and intervention is essential – for one major live sports event, OpSec detected over 1,900 pirate streams and removed 80% within 15 minutes.
OpSec content protection analysts combine their extensive knowledge of our platform with an understanding of different content types and channels. For example, to protect sports media, we deploy the platform to clean up search listings ahead of live events and then provide real-time monitoring and rapid takedown during the event. For even more rapid blocking of pirate streams, our analysts can help put in place dynamic injunctions.
Acting quickly and decisively against pirates requires advanced platform features.
Advanced Search Delisting to make pirates harder to find.
Search engines are a key discovery tool for media pirates, directing audiences toward illegitimate sources of content. Delisting search links makes it more difficult for pirates to be found and works together with enforcement measures to reduce the availability of pirated content. Our advanced delisting feature gets closer to the user search experience and can reduce the prevalence of pirate links.
Dynamic Injunctions for greater impact on enforcement.
When time-critical content, such as live events, is under threat, the speed of response is critical. In some countries, copyright legislation allows dynamic injunctions. These compel internet service providers (ISPs) to prevent users from directly accessing identified pirate services. The OpSec platform allows content owners in 16 major jurisdictions to add dynamic injunctions to their protection of online content.
Content Monetization by redirecting lost advertising revenues.
When pirated media receives high levels of engagement, conventional enforcement and removal may be counterproductive. Instead, the OpSec platform can disrupt the revenues of content pirates and redirect advertising revenues to the rightful content owners. This stops revenue leakage and also reduces the impact on users, where the removal of popular content might provoke negative audience sentiment.