An authentic fan experience
OpSec deployed its digital licensing platform to streamline the design approval and royalty reporting processes. Unique digital identities were assigned to each piece of merchandise, establishing authenticity, and enabling fans to verify their purchases. “Seeing a fan’s eyes light up when they confirm they’ve bought an authentic piece of Pirates merchandise is priceless,” shares Debbie O’Carroll, Head of Merchandising.
Taking an ethical stand
Sustainability was not an afterthought. The Pirates and OpSec introduced merchandise hangtags and packaging made from FSC certified, 100% recycled board and paper, as well as water-based inks. Woven badges, a symbol of the team’s commitment to the environment, were crafted from recycled polyester yarn.
The threat of counterfeit merchandise loomed large, but the Pirates were prepared. OpSec’s optical security labels, featuring the Pirates logo and incorporating serialization data, were a game-changer. Fans could now easily verify their purchases, and counterfeiters were obstructed. What’s more, by ensuring fans have authentic merchandise, the Gulf Coast Pirates are protecting their fans and followers from poor-quality, potentially unsafe counterfeits.
“Protecting our revenue and ensuring safety at this pivotal stage was crucial, and OpSec delivered,” asserts CFO, David Chan.
Transforming fan engagement
The Gulf Coast Pirates now had a direct channel to connect with their fans. The digital identities linked to the merchandise opened new avenues for fan interaction and ticket purchases. “Every piece of merchandise is a ticket to a closer relationship with our fans,” Martinez adds.
The result: A team united
Today, the Gulf Coast Pirates stand as a beacon of innovation and fan engagement. What’s more, by safeguarding the integrity of their brand and generating income through licensing and merchandising opportunities, they’ve ensured the steady growth of the new team. Their collaboration with OpSec has not only bolstered their brand but also forged a deeper connection with their fans.
Join the revolution
In this journey with the Gulf Coast Pirates, we’ve seen the power of a dream transformed into a legacy. Like the Pirates, who began with an ambitious vision to unite a diverse community, we believe every brand has the potential to tell a unique and impactful story.
Building on this belief, we invite other sports brands to explore smarter licensing and merchandising solutions. With our complete solution for sports licensors, OpSec can work with you across the entire lifecycle, from agreements and artwork approvals to brand enhancement, protection and fan engagement. We bring together creativity and expertise to ensure the integrity and impact of officially licensed products and content, globally.
Ready to elevate your brand’s potential? Get in touch with OpSec today and explore how our tailored licensing solutions can help drive smarter, dynamic, and more sustainable growth.