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Brand Protection Glossary - B

Barcode

A two dimensional pattern using a variety of symbols that are read by optical scanners.   Barcodes are printed on products to register current locations and to systematically track and trace movement throughout the supply chain.  Each barcode has a serialized number which provides detailed information about its origins and whereabouts.  Digitizing information allows visibility as products move from manufactuering facilities and different locations across the globe.  Serialization and barcodes help minimize and prevent  grey market diversion, leakages, and counterfeits.

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Brand Protection

A complete solution suite to protect brands against counterfeiting, intellectual property infringements, unauthorized selling, and grey market distribution on the physical front and online space.  Integrated physical authentication, product serialization, and online monitoring enable brand owners to protect revenues, minimize loss to counterfeit and unauthorized sellers, and work with authorities to protect intellectual property and trademarks.

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