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Inspire

Home / Product Line + Physical Goods / Brand Authentication Identifiers / Inspire

Your next label or hangtag, inspired by security and design

Next-generation digital printing that delivers multi-level security and brand enhancement features faster and more sustainably

OpSec® Inspire offers multi-layered security features integrated into digitally printed, high impact variable designs

OpSec Inspire garment hang tag printed on HP Indigo 6K digital press

Current digital printing comes with limitations

Brands need a solution that provides flexibility to create customizable high impact designs together with superior unique security features. With OpSec® Inspire, brands no longer need to make the trade-offs necessary with traditional digital printing. Where traditional digital printing falls short, Inspire delivers:

  • Multi-layered security features.
    Digital printing alone lacks high-security features, or requires technology integrations, which add complexity, cost and time. OpSec® Inspire is the first to bring multi-layered security to protect your brand.
  • Advanced image and data variability.
    Variable data is typically limited to one-color or a serialized number. OpSec® Inspire delivers flexible high-security multi-colored digital print effects that can be used to drive both brand security and brand optimization, from consumer engagement experiences to sponsor or licensee variability.
  • Optimized lead times.
    Incorporating custom branded high security Optical Variable Devices (OVDs/Holograms) in digital labels can increase lead times to months. With OpSec® Inspire, lead times are optimized to meet brand protection program needs, from custom branded high security OVDs to semi-custom OVD integration.

OpSec® Inspire delivers where traditional digital printing falls short

OpSec® Inspire addresses the industry need for a technically advanced product with much higher security content versus standalone labels. Digitally printed, highly secure unique IDs on each label or hangtag enable several customizable characteristics critical to brands.

  • Cutting edge, inspirational design and functionality.
    Variable digital printing is limited only by your imagination. Variable and impactful imagery enables next-gen marketing campaigns targeted for specific geographies, partners, and consumers. Inspire your customers with a custom call to action including sustainability, circularity, authentication and many more by integrating your solution with OpSec Consumer Engagement and Authentication.
  • Innovative security features from a trusted name in authentication.
    Virtually impossible to replicate, multi-layered high security features authenticate your product with complete confidence. Multi-level overt, covert and forensic secure print features including: Digital Identity QR Code, Integrated variable modulated text, Variable text screen, Microdot text, Serialized latent image, Security inks and taggants, Hidden variable symbols for professional authentication, Advanced secure UV inks with secure graphic designs
  • Flexibility in both security and design.
    From design to production through fulfillment and beyond, OpSec provides more options than anyone else.
multi-layer security
Multi-layered security features
flexible design
Flexible design capabilities
variable designs
Variable data capabilities (for track and trace and consumer engagement)
quick turnaround
Faster turnaround times
easy ordering
Easy online ordering portal

Contact the experts at OpSec

OpSec® Inspire is an ideal solution for brands looking for enhanced security, design, speed, functionality, sustainability, and flexibility in hangtag and label design. What’s more, OpSec® Inspire can be combined with many existing OpSec technologies your brand may already be using.

No other brand protection provider can manage the breadth of protection that OpSec provides. Our digital and on-product tools and solutions are designed and manufactured in-house, enabling us to drive efficiencies and ensure ease of startup and ease of use from a single source. Contact the experts at OpSec to request a sample and a consultation to discuss a customized solution to fit your specific challenges.

91% of consumers said brand integrity and authenticity is the most important consideration when evaluating what they buy

(OpSec Security Consumer Barometer Report, May 2021 )

79% of consumers said they are more likely to shop with a brand that shares their beliefs

(OpSec Security Consumer Barometer Report, May 2021)

60% of consumers expect brands to lead the way in identifying and taking down counterfeiters

(OpSec Security Consumer Barometer Report, May 2021)

Industries

Consumer Goods Icon

Consumer Goods

Fashion Icon

Fashion, Apparel + Luxury

Government Icon

Government

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SmartCheck

OpSec® SmartCheck is a smartphone enabled Optically Variable Device (OVD) validation tool, using advanced Artificial Intelligence (AI), which offers clients an additional, reliable method of validating overt OVD features with a high level of confidence.

Learn More

Product Brochure

OpSec® Inspire Brochure

Increasing demands for more secure, more sustainable, more variable, and more engaging designs for on-product labels and hangtags are key drivers for brands today.…

Read More about OpSec® Inspire Brochure

How Inspire™ helps your Sustainability Agenda

OpSec Inspire™ utilizes cutting-edge technology to deliver a product that is both secure and sustainable, enabling brands to protect themselves against counterfeits and resulting illicit trade whilst enabling them to hit their sustainability and circularity targets.

Anti-counterfeit icon

Anti-counterfeit

Inspire™ multi-layered security features, and advanced image and data variability protects brands against the growing issue of counterfeit products.  This effective barrier to illicit trade protects against the environmental impact of illicit products.

Environment icon

Environment

OpSec labels use sustainable material, ink and use energy efficient machinery that reduces GHG and VOC emissions. Products are designed with end-of-life in mind to enable recyclability or circularity.

Ethics icon

Ethics

With consumers identifying brand integrity and authenticity as being the most important consideration when purchasing product, Inspire™ protects brands and offers flexibility in design that support a brand’s ethical goals.

Labor icon

Labor

Inspire™ enables faster turnaround times and can be ordered via an easy-to-use online ordering portal which supports a more efficient ordering and reduces the potential for wastage.

Supply Chain icon

Supply Chain

OpSec Inspire™ products enable more sustainable supply chains, more environmentally conscious products and faster lead times, without compromising on the security and protection of product.

Ready to learn more? Schedule a free consultation today.

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  • Solutions
    • I need to protect my:
    • Product Line + Physical Goods
      • Brand Authentication IdentifiersOpSec consistently creates and integrates groundbreaking holographic technologies often combined with other security features
      • Consumer EngagementFollow consumer buying patterns to see where, how and when your brand is purchased
      • Intelligent Supply ChainEmpower brand owners with data and analytics for manufacturing, distribution, retailer efficiency, online risk assessments and mitigation, consumer demographics and more
      • License + Royalty ManagementSimplify the licensing process through a single intuitive platform that allows you to manage your licensee agreements, asset distribution, design approvals, and royalty collection to increase revenue and efficiency
      • Investigative ServicesDerive actionable intelligence on brand threats and improve enforcement outcomes through the application of expert investigative techniques and support for evidence preparation
      • View All Physical Solutions
    • Content + Digital Presence
      • AntiFraudPowerful machine learning driven solutions to prevent or limit the damage of phishing cyberattacks with 24×7 mitigation
      • AntiPiracyMonitor all major online channels for unauthorized distribution of content
      • Online Brand ProtectionQuickly identify counterfeits across all online channels and millions of product listings
      • Investigative ServicesDerive actionable intelligence on brand threats and improve enforcement outcomes through the application of expert investigative techniques and support for evidence preparation
      • View All Digital Solutions
    • Government + High Security Solutions
      • Tax Stamp SolutionsOpSec tax stamp solutions are proven to protect Government tax revenues and trace excisable products throughout the complete supply chain
      • DocumentsAuthentication foils and films for high security documents
      • Financial + ID CardsMarket-leading foils for transaction & ID cards
      • VehicleOur Secure eTag™, ChromEx™ and Secure Windshield decal products enable governments to better collect taxes, enforce laws, and protect their citizens from fraudulent activity
      • View All High Security Solutions
    • Solutions by industry
    • Consumer Goods
    • Fashion + Apparel + Luxury
    • Financial Technology
    • Government
    • Health + Life Sciences + Pharmaceuticals
    • Sports + Media + Entertainment
    • Transportation + Automotive
  • Why OpSec
  • Resources
    • Blog
    • Case Studies
    • FAQs
    • Industry Report
    • Product Brochures
    • Position Papers
    • On-Demand Media
    • View All Resources
  • About Us
    • Leadership
    • Sustainability
    • Associations
    • Certifications