Your next label or hangtag, inspired by security and design
Next-generation digital printing that delivers multi-level security and brand enhancement features faster and more sustainably
OpSec® Inspire offers multi-layered security features integrated into digitally printed, high impact variable designs
Current digital printing comes with limitations
Brands need a solution that provides flexibility to create customizable high impact designs together with superior unique security features. With OpSec® Inspire, brands no longer need to make the trade-offs necessary with traditional digital printing. Where traditional digital printing falls short, Inspire delivers:
- Multi-layered security features.
Digital printing alone lacks high-security features, or requires technology integrations, which add complexity, cost and time. OpSec® Inspire is the first to bring multi-layered security to protect your brand.
- Advanced image and data variability.
Variable data is typically limited to one-color or a serialized number. OpSec® Inspire delivers flexible high-security multi-colored digital print effects that can be used to drive both brand security and brand optimization, from consumer engagement experiences to sponsor or licensee variability.
- Optimized lead times.
Incorporating custom branded high security Optical Variable Devices (OVDs/Holograms) in digital labels can increase lead times to months. With OpSec® Inspire, lead times are optimized to meet brand protection program needs, from custom branded high security OVDs to semi-custom OVD integration.
OpSec® Inspire delivers where traditional digital printing falls short
OpSec® Inspire addresses the industry need for a technically advanced product with much higher security content versus standalone labels. Digitally printed, highly secure unique IDs on each label or hangtag enable several customizable characteristics critical to brands.
- Cutting edge, inspirational design and functionality.
Variable digital printing is limited only by your imagination. Variable and impactful imagery enables next-gen marketing campaigns targeted for specific geographies, partners, and consumers. Inspire your customers with a custom call to action including sustainability, circularity, authentication and many more by integrating your solution with OpSec Consumer Engagement and Authentication.
- Innovative security features from a trusted name in authentication.
Virtually impossible to replicate, multi-layered high security features authenticate your product with complete confidence. Multi-level overt, covert and forensic secure print features including: Digital Identity QR Code, Integrated variable modulated text, Variable text screen, Microdot text, Serialized latent image, Security inks and taggants, Hidden variable symbols for professional authentication, Advanced secure UV inks with secure graphic designs
- Flexibility in both security and design.
From design to production through fulfillment and beyond, OpSec provides more options than anyone else.
Contact the experts at OpSec
OpSec® Inspire is an ideal solution for brands looking for enhanced security, design, speed, functionality, sustainability, and flexibility in hangtag and label design. What’s more, OpSec® Inspire can be combined with many existing OpSec technologies your brand may already be using.
No other brand protection provider can manage the breadth of protection that OpSec provides. Our digital and on-product tools and solutions are designed and manufactured in-house, enabling us to drive efficiencies and ensure ease of startup and ease of use from a single source. Contact the experts at OpSec to request a sample and a consultation to discuss a customized solution to fit your specific challenges.
91% of consumers said brand integrity and authenticity is the most important consideration when evaluating what they buy
79% of consumers said they are more likely to shop with a brand that shares their beliefs
60% of consumers expect brands to lead the way in identifying and taking down counterfeiters
OpSec® SmartCheck is a smartphone enabled Optically Variable Device (OVD) validation tool, using advanced Artificial Intelligence (AI), which offers clients an additional, reliable method of validating overt OVD features with a high level of confidence.
OpSec® Inspire Brochure
Increasing demands for more secure, more sustainable, more variable, and more engaging designs for on-product labels and hangtags are key drivers for brands today.…
How Inspire™ helps your Sustainability Agenda
OpSec Inspire™ utilizes cutting-edge technology to deliver a product that is both secure and sustainable, enabling brands to protect themselves against counterfeits and resulting illicit trade whilst enabling them to hit their sustainability and circularity targets.
Inspire™ multi-layered security features, and advanced image and data variability protects brands against the growing issue of counterfeit products. This effective barrier to illicit trade protects against the environmental impact of illicit products.
OpSec labels use sustainable material, ink and use energy efficient machinery that reduces GHG and VOC emissions. Products are designed with end-of-life in mind to enable recyclability or circularity.
With consumers identifying brand integrity and authenticity as being the most important consideration when purchasing product, Inspire™ protects brands and offers flexibility in design that support a brand’s ethical goals.
Inspire™ enables faster turnaround times and can be ordered via an easy-to-use online ordering portal which supports a more efficient ordering and reduces the potential for wastage.
OpSec Inspire™ products enable more sustainable supply chains, more environmentally conscious products and faster lead times, without compromising on the security and protection of product.