Your next label or hangtag can deliver a consumer journey which builds trust and protects your brand.
OpSec® Inspire offers highly impactful, next generation digitally printed labels with speed, sustainability, variability, and security.
When integrated with OpSec Consumer Engagement and Authentication solutions they enable brands to drive revenue, loyalty and protect from the growth of counterfeits using engaging smartphone experiences. Inspire your customers with a custom call to action including sustainability, circularity, authentication and many more.
Increasingly, consumers are making purchasing decisions based on what brands say, how they engage, and how this aligns with their beliefs. Product authenticity and brand transparency are more critical than ever.
To be successful, digital marketers and brand protection professionals must focus on creating experiences which consistently communicate purpose, beliefs, and authenticity.
OpSec Consumer Engagement and Authentication combines with Inspire on-product serialization and secure digital print capability to enable consumers to interact with your brand by simply using their smartphone.
Your products are at the start of a journey which builds trust and protects your brand
Why is Consumer Authentication and Engagement with OpSec® Insight the best solution for brands like mine?
- Custom solutions tailored to your immediate and future needs. Consumer Authentication and Engagement can scale from a simple branded experience hosted by OpSec to full integration with your existing platforms and programs
- Quick and easy to onboard and enable. OpSec’s hosted solution is built on our robust Insight platform and uses a simple templated set-up process.
- Next-generation digital label printing OpSec® Inspire offers cutting edge, inspirational design and security features which can be enabled for consumer authentication
- Enable a broad range of consumer use cases. Consumer Authentication and Engagement enables product and warranty registration, reward programs, provenance and circularity information, education, promotion, cross-sell and up-sell opportunities, and many other applications
- Easy integration with your consumer experience platform. OpSec’s solution augments your existing campaigns and journeys, working seamlessly with your customer experience and CRM platforms
No other brand protection provider can manage the breadth of protection that OpSec provides. Our digital and on-product tools and solutions are designed and manufactured in-house, enabling us to drive efficiencies and ensure ease of startup and ease of use from a single source.
91% of consumers said the integrity and authenticity of a brand is the most important consideration when evaluating what they buy
79% of consumers said they are more likely to shop with a brand that shares their beliefs
60% of consumers expect brands to lead the way in identifying and taking down counterfeiters
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OpSec® Insight
A unique platform that brings an integrated approach to total product lifecycle management from inception through their useful life with the end consumer. Insight empowers brand owners with data and analytics for manufacturing distribution, retailer efficiency, online risk assessments and mitigation, consumer demographics and more.
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OpSec® Inspire Brochure
Increasing demands for more secure, more sustainable, more variable, and more engaging designs for on-product labels and hangtags are key drivers for brands today.…