Sports Licensing & Tailgate Show

Back in January, OpSec exhibited at the Sports Licensing & Tailgate Show, the only event dedicated to sports and collegiate licensed merchandise. It was a great opportunity to meet with many of our existing long-term customers and new partners, from the major sports leagues, to some of the leading sports apparel brands. The event was a hive of activity, with many of the latest industry trends up for discussion, such as the soaring demand for women’s sporting apparel and the rise of emerging sports leagues.

Sports Licensing & Tailgate Show was our first industry event with Global Trim attending as part of OpSec Group. We were excited to be able to showcase our expanded portfolio of premium trim and merchandising components, consisting of labels, hangtags, heat transfers, patches, and packaging. At our booth, we also held live customer demonstrations of the OpSec Insight digital licensing platform, which streamlines workflows and reporting to bring control to complex programs.

For OpSec, our imagined brand the Gulf Coast Pirates took center stage at the booth, as we launched our new Inspiring Concepts, Sports Edition. Created to explore the art of the possible and inspire fresh thinking, our first concept book features our “could almost be real” brands, with their true to life challenges, stories, and product concepts. In this Sports Edition, we introduced Gulf Coast Pirates, an OpSec imagined brand envisioned as a modern US soccer franchise with bold growth plans. If you missed us at the event, get in touch to request your copy of Inspiring Concepts.

We understand the world of sports never stands still. The industry continues to embrace change, with surging interest in women’s apparel and the growth of emerging sports leagues being two hot topics. Whether you are a new name or an established industry player, we offer solutions that underpin licensing programs, add authenticity to apparel, and safeguard sports media and properties. Get in touch to discover Smarter Licensing Solutions.