Brand Licensing Europe

In September, OpSec will be exhibiting at Brand Licensing Europe, the only pan-European event dedicated to licensing and brand extension. Bringing together key European brands and decision makers from character, consumer, and sports brands to retailers, licensees, and manufacturers, this event is an opportunity to discover the most innovative examples of brand licensing. Join us for three days of new products, new trends, and new connections in the brand licensing space.

At the event, OpSec will showcase our smarter licensing solutions for character, consumer, and sports brands. Stop by booth B240 to experience our digital licensing management platform, which streamlines workflows, such as proposals and artwork approvals, royalty reporting and reconciliation, and automated invoicing.

Licensing programs come in all shapes and sizes. From scalable licensing management platforms to impactful merchandising and basic online and on-product brand protection, these are the foundations of a successful program. But we understand that differences in consumers, channels, and products demand a more nuanced approach. At the event, OpSec will showcase our sector-specific approach to meet a variety of licensing requirements, from bringing officially licensed merchandise to life for sports fans, to helping character brands stand out in crowded markets.

Character brands have traditionally dominated the $350 billion licensing market with a focus on toys and games. And through brand partnerships, they are venturing into unexpected product areas. Although brand collaborations aren’t new, they’re certainly becoming more creative as they broaden their reach and appeal. As character brands scale up, how can they contend with rising complexity? Discover how our licensing solutions bring superpowers to character properties at Brand Licensing Europe.

Do you ever lose interest when staring at dull product catalogs? Do you ever wonder how your brand enhancement and authentication can be more engaging for consumers? We do too, which is why we’ve introduced the OpSec Imagined Brands. Embodying the characteristics and complications of brands like yours, these fictitious brands feature a selection of the merchandising elements a partnership with OpSec can provide. Discover fresh thinking and spark new ideas for your brand with our new Inspiring Concepts, Sports Edition with brands like the Gulf Coast Pirates.