OpSec® Online Pricing Radar is a price monitoring and partner intelligence tool, which enables consumer brands to understand and respond to in-market pricing trends.
For brand commercial teams, monitoring and managing online channels, partners and reacting to in-market pricing shifts is crucial to maintaining margin, driving sales and hitting targets.
Successful teams need to overcome these challenges:
- Monitor and react to parallel importing where product is sold outside of the intended jurisdiction in order to maintain authorized reseller relationships and prevent the erosion of margins
- Understand pricing trends, buy product, market and channel in order to understand trends over the lifecycle of a product and intervene to maintain stable pricing
Customer benefits include:
- Monitor your re-seller partner portfolio, enabling you to identify infringing offers or deviation from agreed standards and to support your legal department and pricing officers.
- Reporting: all data can be exported as excel spread sheet or images for internal presentations and wider distribution to the sales and brand commercial teams
- Get automatic email alerts, when offers infringe specified parameters and potentially high impact pricing issues
OpSec® Online Pricing Radar supports online mystery shopping. Test purchases can be made via integration with OpSec® Test Purchase Service to support infringement validation and gather actionable intelligence.