Case Study
Licensing
Licensed brands are always a big target, so they need an even bigger ally. OpSec is the global leader in licensing brand protection bringing the solution, expertise, and data every brand needs to the ongoing fight in anti-counterfeiting and royalty protection. The world’s biggest brands turn to OpSec to defend their license because nobody has a better plan of attack.
$271.6 Billion dollars of global revenue from licensed goods according to the 2018 Global Licensing Survey (+3.3% over previous year)
24% Percent of global licensed sales purchased online
1 Brand protection company with over 25 years’ experience in protecting licensed products
Take the next step with OpSec
Contact UsTrademark InSight™
Compliance with your contracts and trademarks are integral to securing your revenue and key in distinguishing authentic product from counterfeit goods. With Trademark InSight, you can provide your design, production, and distribution partners with the tools to facilitate compliance and expand communication.
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Communicate with your team as easily as you communicate with your tens, hundreds or thousands of licensees. Operate in real time in providing feedback, calculating royalties or collecting forecasts for the upcoming quarter.
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Track every stage of the process without having to create unique submissions for each step. Artwork design, pre-production, post-production, sampling… it doesn’t matter with Trademark InSight.
With configurable options and unlimited routing patterns, Trademark InSight will work equally as well for licensed merchandising as it will for sponsorships, advertising, marketing, and retail design. Every department at your brand can benefit from Trademark InSight.
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Whether you’re a team of 2 or a team of 2000, Trademark InSight takes the commonplace tasks out of managing your licensing workflow for a fraction of the costs.
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Report results in the manner that you need it most. Individually configurable dashboards provide powerful data at your fingertips. Export with ease into Microsoft Excel® or any common delimited file. And with OpSec’s latest BI reporting tool, you merely have to ask for reports in easy, everyday language. Powerful tools delivering powerful data… the power of Trademark InSight.
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Access your data no matter where you are in the world. Utilizing the power of secure cloud storage, licensing data is available 24/7/365 whether you use your desktop, laptop or mobile device.
Brands That Trust Us
Licensing Clients
These are just a few of the brands that rely on OpSec every day.
Licensing Authentication Success with OpSec InSight™
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Tag Every Licensed Product
Every product is tagged with a data-enabled OpSec Dynamic label or hangtag
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At the point of manufacturing, each Licensee would place the data-enabled authentication device on the officially licensed product. Each authentication device contains a human- or machine-readable unique identification number created through Track InSight™.
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Declare Usage of UIDs
Assign product data to each unique identifier
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Utilizing Trace InSight™, Licensors may request Licensees to assign product information to the UID. One-at-a-time or in bulk, Licensees can assign information ranging from general (i.e. product category) to the SKU-level specific. In addition, authentication devices that were destroyed in manufacturing can be recorded and identified as scrapped product.
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Royalties are Paid
A royalty is paid by the Licensee to the Licensor for each officially licensed product
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Per the contractual agreement between Licensor and Licensee, the appropriate royalty is calculated in a licensed management system such as Trademark InSight™. Trademark InSight can calculate royalties based on the contract attributes including geography, category, product and guarantees. The system returns an invoice to which royalties are paid to the Licensor.
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Utilize Powerful Data
Get useful reports using words that you use with your team
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OpSec InSight’s business intelligence reporting and dashboard tools provide fingertip access to your program’s data that allows you to make real-time decisions. Ask it a question and get the information you need… in the form you need it. No programming required.
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Stop Counterfeits in the Supply Chain
Train law enforcement to identify fakes and remove them from continued distribution
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With nearly 40 years of optical and material excellence, OpSec is the global leader in anti-counterfeiting technologies. Our products are technologically complex but visually simple. Training customs and law enforcement is easy when you utilize tools they already have at their disposal.
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Engage with your Consumer
Interact with your consumer and let them become your best source of information
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Let the unique identifier be the key that unlocks a world of consumer engagement. Consumer InSight™ allows your biggest fans the ability to authenticate their items and provide valuable marketing information. And when used in conjunction with OpSec’s NFC authentication devices, the interaction possibilities are endless.
Case Study
Manchester United Genuine Products Brand Protection
Unquestionably one of the most iconic global sports brands, synonymous with heritage, quality and success it is not surprising that Manchester United has a large counterfeit problem.
The problem
Given that football is the world’s most popular sport with an estimated 3.5 billion fans² it is unsurprising that counterfeit merchandise is produced on a global scale. An estimated €500 million worth of revenues are lost in the EU every year due to sales of fake sports equipment³ – the results of which are lost jobs and funding of criminal organizations.
The solution
Manchester United chose OpSec to help protect and authenticate their licensed merchandise, while at the same time reinforcing their brand integrity and individuality. OpSec provides the global sports industry with an unrivaled range of fully integrated tools to support brand owners, covering the areas of optical, material and digital security.
For Manchester United, four key elements were integrated into the existing solution: Product Authentication, Product Enhancement, Supply Chain Management and Consumer Engagement.
Associations
We are proud members of the following industry associations among several others.
Licensing International (formerly LIMA)
AAFA – American Apparel & Footwear Association
INTA – International Trademark Association
SFIA - Sports Fitness Industry Association