Brands have embraced online and its opportunities to reach and remain relevant with consumers. But new sources of value have ...
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Building a case against counterfeits to protect Furla’s brand integrity
Overview As Furla's Online Brand Protection Partner, OpSec has helped the luxury fashion house fight counterfeiters and ...
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Minted: The not so new world of NFTs and what they might mean for brands
NFTs are hot property. But as you gear up to engage consumers on a whole new level, don’t get burned by IP ...
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The New Era of NFTs: Connecting Digital and On-Product Elements
2021 was the year of the NFT. Non-fungible tokens burst onto the scene, dominating the headlines and popular consciousness. ...
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OpSec NFT Infringement Brochure
Detecting and enforcing against unauthorized non-fungible tokens (NFTs) Brands are embracing non-fungible tokens (NFTs) to ...
Best practices to design a defensive strategy against gray market diversion
Best practices for a strong defense against gray market diversion Finding and removing counterfeits or diverted products ...
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Consumer Confidence Barometer Report 2021
Ensuring Authentic Customer Experiences in a Challenging Threat Landscape Ninety-one percent of consumers cite a brand’s ...
Licensing Management with OpSec® Insight Brochure
As licensing programs become more strategically important to brands, success is dependent on more than selecting the right ...
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