From pitches to pools and track to field, athletes from around the world are taking center stage this summer. Brands are also stepping up to the plate to play their part in a festival of sport, with the popularity and reach of major tournaments bringing new impetus and new avenues to reach global audiences and followers. From the Euros to the CONCACAF Champions Cup, from the ICC T20 Cricket World Cup to the Paris Olympics, this summer continues to raise the bar. But immense popularity will attract unfair play, from counterfeiting to content piracy. So how can fans ensure an authentic summer of sport? And what role should brands play?
Tackling the challenges that matter to brands.
OpSec helps enterprises build and protect the value of their brands and intellectual property. We tackle threats from infringement, counterfeit, trade diversion, content piracy, and fraud, to protect brand assets, identity, and reputations. We also work in many areas of brand management and operations, from licensing, merchandising, and engagement marketing, to compliance and supply chain transparency. Across industries, we bring best practices and practical insights to our customers.
OpSec and Zacco: partnering to provide intellectual property solutions
Innovation Assets
Zacco helps optimize portfolios of innovation assets, with a diverse portfolio of services covering all aspects of managing valuable inventions, designs, creations, and knowledge. From identifying and protecting innovations to enhancing asset portfolios, Zacco combines traditional intellectual property expertise with diverse and deep insights into technology.
Digital Assets
Zacco helps create the digital trust required to safeguard data and digital assets. By raising security levels and providing the assurance necessary when operating in complex technology environments, enterprises can innovate and manage sensitive information with confidence. From cyber threats to privacy and software security, Zacco Digital Trust has it covered.
Identity Assets
Zacco helps manage and protect identity assets. Along with trademark and design protection, a growing range of digital assets are addressed, from domain names to secure DNS and SSL. Services include audit and strategy, asset registration and enforcement, and licensing negotiation, ensuring that valuable brand identities are managed in all their forms.
Bringing together a unique portfolio of technology platforms.
We recognize that the authenticity and integrity of most brands are built and sustained by many factors. Product brands have taken on greater cultural significance and rely as much on their aspirational value as their function. Providers of intangible value, in the form of media, technology, utilities, or financial services, depend upon trust in their services and reputation. OpSec uniquely combines physical and digital technologies, designed to build and protect the world’s most recognizable and valuable brands. We believe this offers brands a more connected approach that helps them reconcile objectives and address risks across their different activities and functions.