Crane Authentication – a partner to businesses and governments for protecting, enhancing and securing what matters most – is proud to unveil the InsightPulse™ system. This on-product authentication solution pairs patented, discreet digital marking technology with an intuitive smartphone app, delivering enhanced supply chain security and real-time insights into counterfeit activity across global markets.
Tackling the challenges that matter to brands.
OpSec helps enterprises build and protect the value of their brands and intellectual property. We tackle threats from infringement, counterfeit, trade diversion, content piracy, and fraud, to protect brand assets, identity, and reputations. We also work in many areas of brand management and operations, from licensing, merchandising, and engagement marketing, to compliance and supply chain transparency. Across industries, we bring best practices and practical insights to our customers.
OpSec and Zacco: partnering to provide intellectual property solutions
Innovation Assets
Zacco helps optimize portfolios of innovation assets, with a diverse portfolio of services covering all aspects of managing valuable inventions, designs, creations, and knowledge. From identifying and protecting innovations to enhancing asset portfolios, Zacco combines traditional intellectual property expertise with diverse and deep insights into technology.
Digital Assets
Zacco helps create the digital trust required to safeguard data and digital assets. By raising security levels and providing the assurance necessary when operating in complex technology environments, enterprises can innovate and manage sensitive information with confidence. From cyber threats to privacy and software security, Zacco Digital Trust has it covered.
Identity Assets
Zacco helps manage and protect identity assets. Along with trademark and design protection, a growing range of digital assets are addressed, from domain names to secure DNS and SSL. Services include audit and strategy, asset registration and enforcement, and licensing negotiation, ensuring that valuable brand identities are managed in all their forms.
Bringing together a unique portfolio of technology platforms.
We recognize that the authenticity and integrity of most brands are built and sustained by many factors. Product brands have taken on greater cultural significance and rely as much on their aspirational value as their function. Providers of intangible value, in the form of media, technology, utilities, or financial services, depend upon trust in their services and reputation. OpSec uniquely combines physical and digital technologies, designed to build and protect the world’s most recognizable and valuable brands. We believe this offers brands a more connected approach that helps them reconcile objectives and address risks across their different activities and functions.