It’s no small feat to protect a brand in the digital world today. Exponential growth in online marketplaces, social media, and other channels has changed the way businesses navigate the web and drive demand. Both an incredible opportunity and a great challenge, building a company’s presence on the web has left countless brands vulnerable to cyber threats that violate intellectual property rights and put reputation, customer trust, and revenue at risk. With millions of dollars invested in building a brand, companies can’t afford to be reactive when attacks happen. They’ve also got to know how to prioritize their threats.