As gray market sellers continue to severely impact our global economy, brands look for gray market diversion best practices to help guide the way. It is imperative for brands to not only protect trusting consumers, but also their own integrity, image, and bottom line.
OpSec understands the challenges brands and manufacturers face when products are sold through unauthorized channels, and has outlined a gray market diversion best practices guide for product authentication and supply chain protection programs.
Consumers aren’t the only ones who feel the impact when they purchase counterfeited items. Brands are expected to find solutions in order to address product diversion risks. Consumer safety and revenues can be protected by brands who adopt seamless, straightforward strategies to their brand protection efforts.
By incorporating the seamless and straightforward strategies OpSec suggests, brands can position themselves as more trustworthy when they protect their loyal consumers. Bottom lines may be increased as brands recapture revenues from gray marketers and counterfeiters.