Consumer Barometer Report 2020




Navigating the New Normal

A look at current consumer behavior regarding online shopping, consumption of pirated content, and cybercrime

As the world adapts to new ways of living, interacting, working, and shopping, brands are working harder than ever to maintain trust and loyalty. This is especially true in e-commerce where, understandably, there has been a massive increase in the use of online shopping. Not only has consumer behavior changed, but the sharp rise in online activity has led to questions around security, piracy, and the ways in which brands are now perceived.

With this in mind, OpSec surveyed 2,600 online consumers globally, looking at their safety online, purchase of fakes, and attitudes towards authentication during the shopping process, as well as how consumer behavior has been impacted by the COVID-19 pandemic.

Some interesting facts you’ll read in our Annual Consumer Barometer Report:

  • 51% of consumers noticed an increase in phishing activity during the first wave of the COVID pandemic
  • Nearly half (48%) of global consumers expect to be hit by a data breach at some point in the future
  • 29% of those who consume pirated music, movies, or video games did so more frequently during the lockdown
  • 51% of consumers think brands should be responsible for keeping consumers safe from fake products online
  • And much more

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