Licensing Management with Trademark Insight™ – A Complete Management Solution
Grow, protect and manage your licensing program with OpSec
As licensing programs become more strategically important to brands, success is dependent on more than selecting the right licensee partners and developing great product.
In fiercely competitive markets, brands must ensure that their licensing programs support consumer trust, reinforce brand messaging, and build loyalty. These objectives present multiple challenges requiring deep experience and specialization. Traditional licensing efforts fail to appreciate the interconnected nature of brand integrity.
OpSec’s complete 360 solution unlocks insight across your licensing estate, enabling you to take action to grow and protect your licensing revenues. The solution enables licensors to combat damaging counterfeits, protect revenues from parallel trade, ensure licensee compliance, engage consumers, defend your brand online and manage your complete licensing workflow.
Licensing Management with Trademark Insight™ – Maximize your licensing workflows
Managing licensing programs is complex. Without a structured workflow in place to manage your contract review and creation, product approvals, IP distribution, collection of sales and invoicing, you will
- Waste time on administration
- Damage your brand standards
- Risk subpar products entering your market
- Lose royalties owed to you
Trademark Insight™ enables brands to improve efficiencies by streamlining their processes, increase-licensing revenues with intelligent reporting, and safeguard their IP by monitoring licensee activity and compliance.
OpSec Insight™ is trusted worldwide; from professional sports leagues, property owners and licensing agencies managing multiple brands to established multinational organizations and emerging single brand owners. Optimize your brand holistically with our incredibly powerful and intuitive online platform.
How Trademark Insight™ Works for a Licensor
Complete coverage of your licensing lifecycle
- Manage Licensee Agreements Through the OpSec Insight™ platform, a licensor can easily create, update, and communicate agreements with licensees detailing authorizations and permissions around assets, products, channels, and territories
- Manage Assets Grant or revoke permissions to specific assets by licensee to ensure control of your IP
- Manage Design Requests Approve and review all physical products or digital content requests from licensees via Insight’s design submission workflow process
- Sales Reporting Review and approve sales submitted by licenses directly in the OpSec Insight™ platform, while monitoring real-time calculations and robust reporting on royalties due, minimum guarantee shortfalls, and royalty advances
- Automated Invoicing Send customized invoices to licensees directly from the Insight platform
- Manage slow-pay or delinquent accounts Easily identify payment statuses and assess late fees
- Aggregate Reporting Access performance data on licensee design submissions and sales/royalties to complete a detailed view directly within your licensing program and enable data-driven business decisions
Trademark Insight™ is the ideal solution for brands looking to simplify the licensing process with the use of a single intuitive platform. Contact the experts at OpSec to find out how Trademark Insight can meet your specific challenges.
Track provides unique identifiers (including serial numbers, random codes, and combinations) to be embedded in your products for authentication and verification. For authentic products, these unique identifiers (UIDs) enable organizations to identify the source and journey of products, while easily distinguishing between authentic and illicit trade.
OpSec Insight Brochure
Licensing Management with OpSec® Insight Brochure
How Trademark Insight™ helps your Sustainability Agenda
Trademark Insight™ advances your brand’s sustainability agenda in five important ways which are designed to integrate seamlessly with your goals.
Transparency of what products are being produced and which partners are manufacturing them, enables a controlled process ensuing only legitimate factories and products are being produced.
Trademark Insight™ is a 100% digital product enabling licensors to create, update and communicate agreements, design requests, and authorizations without ever needing to print anything.
The platform allows for all types of design requests to be managed online, ensuring brand standards are maintained and reduce the risk of subpar products entering the marketplace.
Automation of workflows enables significant reductions of administration time enabling the team to focus on more value-added activities. Inbuilt reporting and automated invoicing allows licensors to protect their brand standards and ensure collection of owed royalties.
Supply chain sustainability is enabled as licensor – licensee relationships are managed through one platform. OpSec onboards licensees onto the platform ensuring frictionless and effective business relationships between partners