Brands and marketers need unique, personalized methods of consumer engagement within a customized brand experience
OpSec Security’s Consumer Engagement solutions enable a number of calls to action to prompt audiences to engage with your brand, including product information, promotions, circularity, and product authentication
OpSec’s Consumer Engagement functionality is enabled through the OpSec InsightTM platform using unique identifiers embedded in your physical products via RFID, NFC, QR Code, or alphanumeric formats. Consumers, pre- and post-purchase, can be prompted to authenticate products using their smartphone and receive results instantly, creating a valuable connection with the brand.
The addition of OpSec’s Consumer Engagement solution helps your brand to:
Cross-Sell and Up-Sell
OpSec’s Consumer Engagement solution enables brands to communicate the SKU level product information which substantiates the sustainability messaging, credentials and evidence which customers are demanding. Additionally, brands can provide ongoing messaging to drive circularity via compelling recycling and resale information.
Create Opportunities for Ongoing Customer Interaction
Incentive customers to create ongoing brand relationships, driving customers to share contact details for continued engagement through offering exclusive loyalty-building rewards such as digital downloads, games, videos, exclusive content or discounts on future purchases.
Want to run a sweepstakes? OpSec can help implement the specifics. Using experienced partners, we can take care of writing the rules, submitting the necessary applications and filing the registrations.
Location-Based Services
Through the power of OpSec’s Consumer Engagement, brands can communicate with consumers at a specific event or location. With location-based messaging and geo-targeting, engage with your consumers when the time and place are most advantageous to provide valuable information and opportunity for additional revenue.
Warranty and Product Information
In an effort to drive down warranty and repair costs, OpSec’s Consumer Engagement can be an avenue for product warranty registration. Based on the unique serial number, the authenticity of the product can be guaranteed when the product is registered.
Why is OpSec InsightTM the best solution for brands like mine?
- Custom solutions tailored to your immediate and future needs. Consumer Engagement can scale from a simple branded experience hosted by OpSec to full integration with your existing platforms and programs
- Quick and easy to onboard and enable. OpSec’s hosted solution is built on our robust Insight platform and uses a simple templated set-up process. OpSec manufactures a complete set of on-product authentication solutions which can be enabled for consumer authentication
- Enable a broad range of consumer use cases. Consumer Authentication and Engagement enables product and warranty registration, reward programs, provenance and circularity information, education, promotion, cross-sell and up-sell opportunities, and many other applications
- Easy integration with your consumer experience platform. OpSec’s solution augments your existing campaigns and journeys, working seamlessly with your customer experience and CRM platforms
Online Brand Protection
Protect your brand and consumers by implementing a brand protection strategy that covers multiple online channels.
OpSec® Insight
A unique platform that brings an integrated approach to total product lifecycle management from inception through their useful life with the end consumer. Insight empowers brand owners with data and analytics for manufacturing distribution, retailer efficiency, online risk assessments and mitigation, consumer demographics and more.
Learn More Brand Authentication Identifiers
OpSec consistently creates and integrates groundbreaking holographic technologies often combined with other security features.
License + Royalty Management
Simplify the licensing process through a single intuitive platform that allows you to manage your licensee agreements, asset distribution, design approvals, and royalty collection to increase revenue and efficiency.
Case Study
Dainese Authenticity and Traceability Program
Introduction to Dainese’s Problem Established in 1972 by Lino Dainese, the Dainese brand has been at the forefront in advancing and promoting safety in…
Read More about Dainese Authenticity and Traceability Program
Product Brochure
Consumer Engagement and Authentication with OpSec® Insight
Today, consumers increasingly make purchasing decisions based on what brands say, how they engage, and how this aligns with their beliefs. In consumer research…
Read More about Consumer Engagement and Authentication with OpSec® Insight