Digitize your products by integrating a secure unique digital identity
Achieve unparalleled visibility into your supply chain, inventory, counterfeit challenges, and consumer engagement
OpSec’s visually striking Optically Variable Devices (OVDs) serve as an excellent and dependable first layer of brand protection. With the addition of OpSec® Dynamic digital solutions, your product gains even more protection against counterfeiting, while enabling digital tracking and tracing through the entire manufacture-to-market process. What’s more, you gain a more meaningful way of engaging with your consumers and building brand trust.
OpSec® Dynamic works together with OpSec® Trend products:
- You work with our design team in selecting/creating on-product devices or packaging that will support and enhance your brand identity
- We enable digital identifiers and smart security features such as unique serial numbers, 2D data matrix, QR codes, or the integration of NFC or RFID technologies
- You can track and trace your products through the supply chain to the marketplace using OpSec® Insight, a powerful secure cloud-based platform that is unique to our OpSec® Dynamic solution
OpSec® Insight gives you unparalleled visibility into your intelligent supply chain, facilitating better inventory management, product authentication, traceability, and consumer engagement
OpSec® Insight
A unique platform that brings an integrated approach to total product lifecycle management from inception through their useful life with the end consumer. Insight empowers brand owners with data and analytics for manufacturing distribution, retailer efficiency, online risk assessments and mitigation, consumer demographics and more.
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Next-generation digital printing that delivers multi-level security and brand enhancement features faster and more sustainably.
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OpSec® Dynamic Brochure
Innovative Apparel & Footwear Branding and Packaging Brands are facing ever more sophisticated challenges to prevent counterfeiting of their products and to establish a…
Case Study
Tonino Lamborghini Genuine Products Protection
Read More about Tonino Lamborghini Genuine Products Protection
Case Study
Dainese Authenticity and Traceability Program
Introduction to Dainese’s Problem Established in 1972 by Lino Dainese, the Dainese brand has been at the forefront in advancing and promoting safety in…
Read More about Dainese Authenticity and Traceability Program
How Trend and Dynamic helps your Sustainability Agenda
OpSec’s on-product anti-counterfeit technology is enhanced via OpSec’s ECO line of sustainable materials which enables brands to meet their sustainability goals. Digital connectivity enables customers to make informed decisions by understanding composition and sustainability and improve efficiency and reduce waste in the supply chain.
Anti-counterfeit
Integrated on-product authentication and digitization protects consumers from gray market, diversion and counterfeit interactions, minimizing their environmental impact.
Environment
Brand protection can be smart, clean and green. OpSec’s ECO collection enables brands to choose materials that complement their environmental objectives of recyclability, transparent provenance, and circularity.
Ethics
OpSec’s consumer engagement capability supports product authenticity, reducing the impact of counterfeits. Additionally, brands can inform and educate consumers on the composition of their products, driving informed decisions and ethical goals.
Labor
OpSec’s highly skilled creative design team can efficiently integrate security features into your product designs and packaging for maximum efficiency.
Supply Chain
Digitization supports sustainability of brand’s supply chain, enabling brands to track the provenance of materials and products through to marketplace.