OpSec’s fully integrated brand protection protects your entire brand continuum, covering every facet of your product’s life cycle.
From conception through consumer, OpSec provides you with a full end-to-end brand protection solution, further empowering your brand with valuable insight and data to protect your revenue streams, product integrity and brand reputation.
The importance of product and brand authentication is accelerating as brands expand their portfolio to build an omnichannel digital eco-system to optimize direct-to-consumer channels. Secure brand authentication ensures customers have confidence that what they purchase is legitimate – protecting brand loyalty and revenues in the process. Finding and removing fake products in the marketplace not only to prevent damage to brand image and company revenues, but also to ensure customers’ safety and well being.
OpSec is a long-standing partner with established brands who sought our help to protect their brand and who require innovative personalized product authentication solutions. OpSec consistently creates and integrates groundbreaking holographic technologies often combined with other security features to thwart counterfeiters in their attempt to knock off well-known brands and their products. This makes replication costly and difficult for bad actors to imitate.
From on-product authentication solutions to digital identities to intelligent supply chain tracking and consumer engagement, OpSec Security delivers fully integrated end-to-end brand protection.
Trend
OpSec® Trend includes a wide range of innovative clothing labels, badges, and trims that enable overt and covert authentication features including product authentication, consumer engagement, and supply chain visibility.
Dynamic
The OpSec® Dynamic line of innovative apparel and footwear labels feature Unique Identifier Serialization (UID) with overt or covert security features including two factor serialization, Dynamic QR / Data Matrix codes, NFC, and RFID.
Learn MoreEco
The OpSec® Eco line of apparel trim tags includes products made from recycled and sustainable materials, biodegradable products, and products that require less water, chemicals and energy to produce.
OpSec® Insight
A unique platform that brings an integrated approach to total product lifecycle management from inception through their useful life with the end consumer. Insight empowers brand owners with data and analytics for manufacturing distribution, retailer efficiency, online risk assessments and mitigation, consumer demographics and more.
Learn MoreOpSec® Inspire
Next-generation digital printing that delivers multi-level security and brand enhancement features faster and more sustainably.
Learn MoreBrandProtect
Our on-product holographic (OVD) labels for consumer goods, automotive, and other non-fashion products represent the highest level of anti-counterfeiting technology available. And our Track and Trace software provides supply chain visibility to stop gray market diversion, protect sales, and strengthen your brand through post-sale consumer engagement.
Product Brochure
OpSec KeyCode Brochure
With an increase in the popularity of creating product Digital Identities for authentication and tracking purposes, a rise in cloning and counterfeiting of these…
Case Study
Tonino Lamborghini Genuine Products Protection
Introduction to Tonino Lamborghini’s Business Problem For over 35 years, Tonino Lamborghini has embodied the “Made in Italy” lifestyle and has remained loyal to…
Read More about Tonino Lamborghini Genuine Products Protection