FAQs

Counterfeiting is huge problem with huge impacts on the global economy, your well-intentioned customers, your brand, and ultimately your bottom line. For every consumer that wants to buy your product, there are thousands of people that want to counterfeit it, putting your brand integrity at risk. OpSec knows exactly how to protect the brand integrity of any product you can imagine, but we’re especially good at fashion. Shoes, athleisure wear, cosmetics, luxury soft goods, electronics, accessories – we’ve done it all, and we remain on the cutting edge of staying a step ahead of threats to your brand. 

By utilizing the secure cloud-based OpSec® Insight platform, you can use your on-product authentication features to engage with your consumers – increasing brand loyalty and improving customer market intelligence. OpSec enables your brand to follow consumer buying patterns to see where, how and when your brand is purchased, and enable a more personalized buying experience by offering rewards, offers and promotions. 

OpSec develops and manufactures the highest quality secure labels in the market. We offer a variety of finishes, sizes, materials, and security features for your label needs. When designing your label, we take your primary market into consideration and design imagery that will appeal to the customer you want to attract.

The ability to identify, prove, and enforce business rules and laws against counterfeiting, diversion, overproduction in authorized factories, theft of goods from authorized factories and distribution channels, always depends on the ability to prove the authentic unique identity of each authorized item.

As easy as this seems, it is complex and counter-productive to the goal of creating an authentic unique identity for each authorized product. The complexity of creating the systems and processes to assure the accuracy and uniqueness of each number when printed on multiple production lines in multiple factories around the world, each day from year to year, would require a major diversion of resources. The bigger issue is that a printed number and/or barcode alone is the opposite of an authentic unique identifier. Without effective authentication technology in the security tag the number alone is as easily copied on purpose, or duplicated in error, as it is easily read by eye or scanned. When the same number or bar code can be read from similar looking items without authentication, the data associated with the identity loses its value. The product and provenance information can no longer be trusted.

In time we may see this from counterfeiters with the highest capabilities. There are multiple safeguards against this. Duplicates are easily spotted by eye by simply checking more than one item and/or by duplicate queries in the system. Duplicate digital identities are flagged in the system to return the appropriate response when queried. The other overt, covert, and forensic features are also important for confirmation if this happens.

In the most extreme case where each counterfeit is worth many thousands of dollars, it could be necessary to rely on the other overt, covert, and forensic features to carry out the enforcement efforts. In that case enforcement and prosecution are necessary. In all cases, regardless of the level of counterfeiting or fraud, the security tag technology and information system are the most cost-effective deterrents providing the tools and information for enforcement and prosecution. The technology alone does not prevent IP infringement. Enforcement and prosecution are a key part of all successful protection programs.

You’ll also have the support of our in-house design team.

Our design team consists of experts with a wide range of backgrounds, including the fashion and apparel field. They can provide original or off-the-shelf designs for hangtags, labels, packaging, badges, foils & holographic labels. OpSec is unique in being one of the few brand protection providers to offer this level of specialized expertise. 

You’ll benefit from global expertise and continuous innovation.

With over 40 years’ experience and a staff of over 800 employees worldwide, OpSec draws on industry expertise that spans all aspects of global supply chains and retail channels. We are committed to continuous advancement of our technology platforms. We know the threats, understand the solutions, and can identify and fill the gaps in your brand protection program.