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July 13 @ 9:00 am - 9:30 am EDTFree
With more people shopping online, it’s more important than ever for luxury brands to protect themselves. Successful brand protection strategies put the customer at the centre. Join Alessandra Vercelloni, sales director Southern Europe of OpSec Security, Paolo Bruno, COO of Philippe Model Paris, and Vogue Business executive Americas editor Hilary Milnes, as they explore how product authentication, consumer education and technology can help brands fight counterfeits and establish closer relationships with customers.