Online Brand Protection

Global marketplaces like Amazon and Alibaba are on track to own 39% of the online retail market by 2020. With counterfeit products on the rise on online marketplaces like these, an online brand protection strategy has never been more important.

OpSec combines expertise with innovative technology solutions to provide deep and actionable data and insights to brands looking to protect their customers, reputations, and revenues online.

96% Of US consumers who shop online do so on marketplaces according to a 2018 UPS Global Market Study

54% Of users have made a purchase after seeing a product on Instagram according to Facebook commissioned report.

15+ Million successful enforcement actions taken by OpSec on behalf of our clients

Take the next step with OpSec. Request a demo today.

Online InSight™

For years, OpSec’s online brand protection (OBP) has led the industry by developing and refining our proprietary software solution to combat counterfeiting, gray market activity, and intellectual property abuse worldwide.

The Online InSight platform provides continuous monitoring of your brands, products, and collateral across the internet, analyzing the data, highlighting key targets, initiating test purchases, and taking enforcement actions against infringing content and sellers.

OpSec’s team of experts work in conjunction with our Online InSight platform to provide 24/7 monitoring of your brand online.

From digital marketplaces, to social media platforms, e-commerce sites, and search engines, Online InSight collects data from around the world and leverages advanced machine learning capabilities to map and track your brand online.

We identify unauthorized products, sellers, social profiles, and intellectual property misuse to better protect your brand, and your bottom line, from exploitation by bad actors.

Online InSight provides at-a-glance, real-time reporting in a convenient, customizable dashboard that can be tailored to suit each users’ specific needs.

When used in conjunction with the entire OpSec InSight^TM suite, brand owners can easily access a complete view of their brand protection program, empowering them to make data-backed decisions in real-time.

When it comes to the exploitation of your brand, time is money. OpSec’s Online InSight module enables easy identification and bulk enforcement of multiple listings on a single marketplace at once.

Users simply select the items from their dashboard and, within a few clicks, the enforcement requirements for established Rights’ Users Programs are complete.

OpSec’s team of experts are able to assist your brand with even the most daunting tasks, from evidential test purchases to deep-dive analysis through powerful patterning technology.

The OpSec team can help you build and strengthen your legal case, working in conjunction with legal teams and local law enforcement as requested.

BRANDS THAT TRUST US

Online Brand Protection Clients

These are just a few of the brands that rely on OpSec every day.

Case Study

JML Online Brand Protection

JML found themselves in a constant battle to remove counterfeit products from online marketplaces. When their internal efforts became too difficult, time consuming, and costly, they searched for an effective solution. 

The problem

JML had dedicated significant resources to manually search the internet to identify marketplaces listings that were infringing on their intellectual property rights. However, the fast proliferation of online marketplaces, combined with increasingly shrewd illicit traders meant that undertaking this task internally was becoming increasingly difficult to manage and economically impractical. JML was looking for a solution that would help them to enforce against counterfeit goods being sold under the JML brand, as well as by third-party affiliates.

The solution

OpSec devised a tailored solution for JML utilizing the Online InSight® platform providing online marketplace and voucher-site monitoring, as well as enforcement services. JML gets round-the-clock brand protection insights into the online sales activity occurring on hundreds of global e-commerce platforms such as eBay, Taobao, AliExpress and more.

OpSec’s team of experienced enforcement analysts react to Online InSight data by conducting fast and effective take-downs of both marketplace listings and sellers.

In the first year of the program, OpSec located and removed 7,796 listings, with a combined value of £25 billion*. Additionally, OpSec removed 4,025 sellers from various marketplaces. By providing such a comprehensive online brand protection solution, JML staff are able to spend more time concentrating on building their brand globally.

* Listing value obtained by multiplying product item value by sellers stated volume availability

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Online Brand Protection from Start to Finish

Relevant Data Expert data gathering and 24/7 brand monitoring in one convenient location.
Expert Analysis Real-time actionable intelligence, solid results, and ROI data to measure success.
Taking Action Easy enforcement on infringing listings within the click of a button.