Unfortunately, in the world of fashion and apparel, counterfeiting is always in style. OpSec’s solutions fight back by delivering unbeatable security, intelligence, and control while enhancing a brand’s image at the same time. OpSec secures the world of fashion and apparel at every stage of the global supply and distribution chain.
$450 Billion U.S. dollars in global market value of counterfeit apparel and accessories in 2018
Footwear is the most counterfeited product category globally
1 OpSec is the only single source provider of both physical and digital brand protection solutions
A proven product authentication label solution for apparel and accessories. Enabling easy, instant verification of legitimate products throughout the supply chain, from factories and warehouses to retail. This is just one of several proven, effective solutions that OpSec offers for the Fashion & Apparel Market. Learn more below.
Ideally, sewn into the seam of the apparel or footwear, with minimal impact to existing methods of manufacturing, packaging and distribution. Many applications do not require an extra touch point therefore adding no additional manufacturing costs. This OpSec exclusive label is extremely durable having survived all washing performance tests. It has also passed all restrictive substance testing.
These labels are layered with sophisticated overt, covert and forensic OVD, security features, Unique IDs, serial numbers, data matrix and QR codes, RFID and NFC technology to provide complete supply chain transparency, instant product authentication, and consumer loyalty and engagement programs.
Connected to OpSec’s Trace InSight™ platform the labels provide complete visibility and control of all authorized production globally. Creating a physical link between each product and its digital identity. The data gathered also enables supply chain stakeholders to determine and understand the performance of their manufacturing facilities, their distribution accuracy, and even retailer efficacy.
Incorporate Consumer Engagement functionality to increase brand loyalty and improve customer insights. OpSec’s Consumer InSight™ allows you to:
Tear & Sew labels reduce the risk of counterfeit product, unauthorized factory overproduction, and diversion. They are an ideal tool in the fight against return fraud because even if removed from the product, the serial number and UID can still be easily located for verification. And they allow consumers to authenticate product with their mobile devices while brands engage directly with them deepening consumer loyalty.
Tear & Sew is just one of many brand protection products from our OpSec Dynamic product range. These tags & labels allow you to optimize your supply chain and uniquely identify each unit coming off the production line as well as create immersive consumer experiences that engage and reward your consumers for their brand loyalty.
Learn how Track and Trace InSight deliver full supply chain transparency to identify grey market diversion and parallel trade as they occur and making it easy to authenticate legitimate goods in the market.
Brands That Trust Us
These are just a few of the brands that rely on OpSec every day.
We are proud members of the following industry associations among several others.
AAFA – American Apparel & Footwear Association
INDICAM – Istituto di Centromarca per la lotta alla contraffazione
INTA – International Trademark Association
IACC – International AntiCounterfeiting Coalition
... we are super serious about protecting this gem we hold on behalf of the people of the Outer Hebrides. This is why we choose to work with the best.
Thank you OpSec for partnering with us in this important work.Harris Tweed Authority
Case Study
Parajumpers is very much on the front line in the battle to defend the authenticity of its brand and to protect their customers. Learn how they do this with OpSec’s brand protection solutions.
Parajumpers, a high-performance outwear company, was plagued with counterfeits in the marketplace that were not only damaging their brand reputation and revenues but also threatening their customers safety. Many of the counterfeits are cheaply produced utilizing non-sanitized down which may contain bacteria, fungus, and mildew, fabrics colored with toxic substances and in general do not offer any real protection from cold weather and other elements.
To combat the problem, OpSec delivered an uncompromising level of product authentication with a multi-pronged approach incorporating holographic OVD labels, featuring overt and covert security technologies, and applied to a certificate of authenticity card, as well as premium woven labels with covert security features.
