Whitepaper
Consumer Products
Keeping your brand’s products out the wrong hands demands solutions that work. OpSec has decades of experience in protecting consumer products through customized solutions that blend intelligence, control, and security into the perfect first line of defense. We’ve been protecting consumer goods for years… and we’re just getting started.
$2.8 Trillion U.S. dollars of expected global value of counterfeit goods by 2022
5.4 Million legitimate jobs expected to be lost due to counterfeiting by 2022
1 Brand protection company with nearly 40 years experience in protecting consumer products
Take the next step with OpSec
Contact UsConsumer InSight™
Engaging with the consumer has never been easier using the unique identifier in OpSec’s authentication solutions. We provide new ways for brands to interact with their consumers at the point-of-purchase or post-purchase. Leverage human readable numbers, data matrix barcodes or NFC scans on your products as a marketing tool to drive sales of genuine product, build consumer loyalty and increase revenue.
-
Fans of your brand want reassurances that they have, indeed, purchased authentic product. Consumer engagement platforms give them the opportunity to check that unique serial number to verify the product's authenticity.
The level of response is up to the brand. Perhaps it's a simple yes/no response. Or, with the added use of Trace InSightTM, provide the consumer SKU level information assigned during the manufacturing process to give your consumer an added "check and balance" regarding the product in their hands.
And if the serial number is not valid? Identify counterfeit trends and quickly respond to adverse scenarios.
-
Incentivize the consumer and offer exclusive loyalty-building rewards such as digital downloads, games, videos, exclusive content or discounts on future purchases.
Want to run a sweepstakes? OpSec can help implement the specifics. Using experienced partners, we can take care of writing the rules, submitting the necessary applications and filing the registrations.
-
Through the power of OpSec InSightTM, you can determine the SKU level information, manufacturer or other pertinent data to which the serial number was assigned. Use that opportunity to offer like-kind products or up-sell similar products of interest to increase revenues from your most loyal consumers.
-
Through the power of Consumer InSight, brands can communicate with consumers at a specific event or location. With location-based messaging and geo-targeting, engage with your consumers when the time and place are most advantageous to provide valuable information and opportunity for additional revenue.
-
In an effort to drive down warranty and repair costs, Consumer InSight can be an avenue for product warranty registration. Based on the unique serial number, the authenticity of the product can be guaranteed when the product is registered.
Do not waste your valuable resources and public goodwill on counterfeit products of inferior quality when OpSec can provide a platform that ensures the products you service are actually yours.
BRANDS THAT TRUST US
Consumer Products Clients
These are just a few of the brands that rely on OpSec every day.
Associations
We are proud members of the following industry associations among several others.
INTA – International Trademark Association
AHAM – Association of Home Appliance Manufacturers
SFIA – Sports Fitness Industry Association
Case Study
3T Genuine Products Protection
Favored by many world champion racing cyclists, makes 3T Cycling, an Italian cycle sport company, attractive to counterfeiting and gray market diversion. When 3T began hearing from customers who fell victim to fake parts, they knew they needed to take ac
The problem
3T was not only being ripped off by fakers and taking a hit to their brand reputation but their customers' safety was also at risk with low quality and under-performing counterfeits available in the marketplace.
3T selected OpSec Security as their brand protection partner, to help them accomplish four specific goals:
• Combat counterfeiting of bicycle components
• Ensure product from suppliers is authentic
• Better manage warranty claims on substandard products
• Track their products throughout their supply chain
The solution
OpSec developed an integrated solution incorporating holographic OVD labels for easy product authentication, Unique IDs (both on the labels and laser etched directly onto their products) for complete supply chain transparency, and their Consumer InSight platform for consumer engagement.
Key results include:
• Genuine 3T parts are now easily authenticated by all stakeholders
• 3T can track each delivery of security labels to its supplier network gaining full visibility of authorized product
• The OpSec InSight reporting functionality provides 3T with additional actionable analytics
• Customers are assured they are purchasing authentic parts and can extend their warranty period by registering products
OpSec Resources
Case Study
