Press Releases - 2003


GenuOne Delivers Industry's First Unit-Level Product Tracking Software Engine for RFID Systems and Other Tagging Technologies

TraceGuard V2.5 tracking and supply chain integrity system provides RFID and barcode users unit level tracking beyond traditional pick, pack and shipping operations

GenuOne Delivers the Industry's Most Comprehensive Product Tracking System and Software Application

The Latest release of TraceGuard™ V2.0 product tracking and anti-diversion system provides clients an integrated set of application software modules focused on a ROI driven platform for value chain security.
GenuOne, Inc. - July 08, 2003

Boston, Mass. July 8, 2003 - GenuOne, a leading provider of product authentication and tracking solutions, today announced the immediate availability of TraceGuard™ Release V2.0. At the heart of GenuOne's TraceGuard anti-diversion solution is the TraceGuard Track & Trace Software Suite™ that manages large volume transactions, local and wide area network communications, data exchange, and a robust and scalable distributed database.

Brady Partners with GenuOne

GenuOne, Inc. - April 21, 2003

MILWAUKEE, WI, April 21, 2003 - Brady Worldwide, Inc., expert manufacturers of high performance identification products, announced today a strategic partnership agreement with GenuOne, the leading provider of brand protection software, technologies, and services. Brady and GenuOne will team together to provide anti-counterfeiting, anti-diversion, and tamper-protection solutions for brand protection.

GenuOne to participate at the Global High Tech Distribution Council Annual Summit

Chief Executive Officer, Jeffrey Unger invited to speak at the High Tech Distribution Council
annual meeting in San Francisco

April 09, 2003

San Francisco, CA. April 9, 2003 - GenuOne, the worlds leading provider of software and technology solutions for product authentication and track and trace, will be presenting a paper on Brand Security in the High Tech Industry to the GTDC in San Francisco at the Ritz Carlton Hotel on April 10th, 2003.

GenuOne Launches V2.0 SourceGuard Software

Web-based application focused on securing the supply chain and distribution channel of major brand owners against product counterfeiting
April 04, 2003

Boston, Mass. April 4, 2003 - GenuOne, a leading provider of product authentication and tracking solutions, today announced the immediate availability of SourceGuard™ Release 2.0. The latest release of GenuOne's secure sourcing software includes an enhanced user interface, upgraded reporting capabilities as well as a series of operational improvements and enhancements to provide GenuOne clients with a more robust and scalable platform.