Acquisition Extends OpSec's Online Capabilities to
Deliver the Industry's Most Comprehensive Integrated Online and
Physical Brand Protection Solutions
Boston, MA – OpSec Security, Inc. (“OpSec”), a division of
OpSec Security Group plc (London AIM: OSG), today announced the
acquisition of P4M GmbH, a Munich, Germany-based provider of services
for the protection and management of products, brands, and channels on
the Internet.
OpSec is the leading provider of
anti-counterfeiting technologies, software and services to over 150
corporations and 40 governments worldwide. OpSec's products and
services allow its corporate clients to authenticate and track products
to combat counterfeiting and gray market diversion in both the physical
and digital worlds. Governments use OpSec technologies to guard
against counterfeiting of currency, tax stamps, passports, drivers'
licenses, licenses, and other government documents.
P4M is
a leading provider of online brand protection and monitoring services
in Europe which enable brand owners to detect illegal distribution of
digital media, identify counterfeit and gray market goods on e-commerce
sites, and measure online brand image and customer satisfaction. P4M
currently serves 65 major brands including Bayer HealthCare, Fujifilm,
Hewlett Packard, Lacoste, Samsung, and Warner Bros.
“We now
provide the industry’s most comprehensive solution for integrated
physical and online brand protection across the entire enterprise
lifecycle,” said Jeffrey Unger, President, Brand Protection. “For the
past decade, OpSec has been designing and managing programs to combat
counterfeiting, gray market diversion, intellectual property abuse,
website traffic diversion, and channel corruption on the Internet. The
acquisition of P4M extends our capabilities in three fast-growing areas
online: anti-piracy to protect unauthorized distribution of digital
content, brand monitoring to provide customer and market intelligence,
and channel management to optimize online sales strategies.”
“OpSec
and P4M share tremendous synergies in our ‘customer-first’ service
approach, and bring an enhanced offering of technologies to deliver
added value to customer engagements. The combination of OpSec and P4M
also significantly strengthens our position in the international
market, and our activities in global online brand protection,” said
Wolfgang Greipl and Hubert Neuner, Managing Directors, P4M.
About OpSec Security, Inc.
OpSec Security, Inc. is a wholly-owned division of OpSec Security Group
plc (London AIM: OSG). OpSec is the global leader in providing
anti-counterfeiting technologies, services and software to over 150
companies across industry sectors and more than 40 governments
worldwide. The Group operates manufacturing facilities and laboratories
in the USA and the UK, and has sales operations in the Americas,
Europe, and Asia. For more information, please see www.opsecsecurity.com, or contact Terri Mock, +1-617-226-3075, or tmock@opsecsecurity.com.
About P4M GmbH– The InternetAgents
Founded in 2000 by Wolfgang Greipl and Hubert Neuner, the agency P4M
specialises in the monitoring and intelligent analysis of internet
content. Utilising a number of specific technology solutions, P4M’s
InternetAgents trace product piracy as well as infringements of
trademark, copyright and personal rights on behalf of their clients.
The InternetAgents analyse the client’s image in Web 2.0 and uncover
crucial trends in the online market. In addition, they support their
clients in the process of brand building as well as in the selection of
the best dealers and the most effective distribution control on the
internet. When required, P4M also carries out anonymous test
purchases. P4M’s clients include well-known brand manufacturers and
companies such as Lacoste, Yamaha, Warner Bros., Hewlett Packard,
Samsung, Bayer HealthCare, Vorwerk, etc. For more information, please
see www.p4m.de, or contact Mecky Imkamp, 49-89-790783-0, or m.imkamp@p4m.de.
