Brand Security Leader and Fabric Development Veteran Form Strategic Partnership to Serve Global Manufacturers
Boston, MA - April 25, 2001
GenuOne, the leader in comprehensive brand security solutions,
and Starensier, Inc., the 100 year-old global provider of engineered
textiles, today announced a strategic alliance. The two companies will
offer value-added, BrandSecureTM solutions and secure distribution
track and trace capabilities in the Far East to global companies in
markets including footwear, sporting goods, activewear and luggage.
According to the agreement, GenuOne will offer its BrandSecure
portfolio of innovative, cutting-edge technologies in combination with
its expertise in integration engineering through Starensier's Far East
manufacturing facilities. Starensier will supply its innovative fabric
engineering capabilities, access to its high-profile client base and
use of its manufacturing facilities in the Far East and around the
world.
"Starensier was, is and always will be a value-added fabrics
manufacturer," said Josh VanDernoot, Starensier Vice President of
Sales. "GenuOne's security-focused applications add a new dimension to
our long-standing corporate definition. As a brand security solutions
provider, GenuOne brings an additional purpose of product
authentication, tracking and control to our customers' products. This
new value-added offering, coupled with the logistical advantage of a
Far East rapid fulfillment capability, will be a very attractive
offering for global manufacturers. We are looking forward to a long and
beneficial relationship with GenuOne."
Starensier is a 100 year-old company headquartered in
Newburyport, Massachusetts and Hong Kong. The company designs and
manufactures innovative, value-added textiles for companies within a
number of markets including sporting goods, active wear, golf, luggage,
personal leather goods and the military. It also offers coating and
lamination capabilities for fabrics. With global manufacturing
facilities in Europe, China and the United States, Starensier supplies
exclusive fabrics for companies including Nike, Timex, Polo Sport,
Timberland, Bausch & Lomb, Walt Disney, Eddie Bauer, Reebok,
Patagonia and many more.
"A majority of the world's largest corporations manufacture
products in the Far East. Now, GenuOne and Stratensier can offer
BrandSecure, engineered textiles within a supply chain that mirrors the
strategies and logistics of these large multinational companies, " said
Jeffrey Unger, CEO of GenuOne. "With our Starensier alliance, we can
rapidly deliver security-focused solutions to global companies at the
point of manufacture. Starensier's century of business and engineering
experience, along with its presence and logistics knowledge in the Far
East, is invaluable to GenuOne. We look forward to working with this
venerable veteran of the manufacturing world."
About GenuOne
Headquartered in Boston, GenuOne (www.genuone.com)
offers authentication and tracking technologies in combination with
integration services to help corporations protect the integrity and
value of their brands. GenuOne builds BrandSecure programs that help to
eliminate the issues of counterfeiting, gray market diversion,
royalty-fraud and intellectual property theft in the physical and
digital world. The company logically maps strategic business objectives
to these often-unidentified risks. By incorporating innovative thinking
with the professional business experience of its seasoned management
team, GenuOne creates unparalleled BrandSecure solutions.
This press release contains forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of
1995. Such forward-looking statements are subject to risks and
uncertainties, which could cause actual results to differ materially
from those anticipated. The Company assumes no obligation to update the
information contained in this press release. GenuOne and GenuNet are
registered trademarks of GenuOne, Inc.
All rights reserved.
