Alliance will offer expert legal analysis of focused Internet monitoring
Boston, MA - July 22, 2002
GenuOne, Inc., a leading provider of brand security technologies
to combat counterfeiting and product diversion, and Paul, Hastings,
Janofsky & Walker LLP, a leading international law firm with core
strengths at the intersections of intellectual property, international
trade and technology, have formed a strategic alliance to offer GenuOne
clients a unique opportunity - to obtain sophisticated legal analysis
of the results garnered from GenuOne's proactive GenuNet™ Internet
monitoring system. The GenuNet system provides clients with intelligent
information to diagnose online activity concerning their brands,
products and intellectual property. In this way, GenuOne enables
companies to understand online problems, including trademark rerouting,
intellectual property theft, unauthorized online sales and price
erosion. The new alliance takes this one step further, enabling clients
to manage their online presence by understanding and providing the
legal remedies.
"Our system already monitors and detects activity that may
infringe upon our clients' products," said Jeffrey Unger, CEO of
GenuOne. "By introducing these clients to Paul Hastings we are helping
them take the necessary step to secure their brands and value chain."
GenuOne will extend their end-to-end approach of brand and
product protection to connect with Paul Hastings' extensive legal
expertise. Together, GenuOne and Paul Hastings are able to offer
clients a one-stop-shop for intellectual property security and
enforcement. The GenuNet monitoring system's next generation track and
trace technology is able to search and identify a client's IP
throughout the Internet, including chat rooms, trade boards and auction
sites.
Paul Hastings' knowledge and expertise, coupled with GenuOne's
extensive ability to monitor online activity offers companies a
solution to the Internet's major problems, trust and certainty. The
ability to identify and take action against infringing online activity
offers companies a new level of protection, arming them with the
ability to use sophisticated online intelligence with a protective
legal strategy.
About GenuOne
GenuOne systems enable companies to
secure their value chain from counterfeiting, product diversion and
intellectual property theft in the physical world and on the Internet.
GenuOne's portfolio of technologies for comprehensive authentication
and tracking of products helps GenuOne's clients minimize price,
channel and brand erosion, customer dissatisfaction, and loss in
shareholder value. For more information, please visit www.genuone.com.
About Paul Hastings
Paul, Hastings, Janofsky & Walker LLP, has over 800 attorneys
located in eleven offices: New York, New York; Stamford, Connecticut;
Washington, D.C.; Atlanta, Georgia; Los Angeles, Orange County, and San
Francisco, California; London, England; Tokyo, Japan; and Hong Kong and
Beijing, China. Paul Hastings serves major institutional clients around
the globe, including more than one third of the Fortune 500 companies,
as well as many leading international companies and financial
institutions. For more information, please visit www.paulhastings.com.
GenuOne is a registered trademark of GenuOne, Inc. All rights reserved.
Contact: Behnam Dayanim
Paul, Hastings, Janofsky and Walker LLP
Tel.: 202-508-9564
E-mail:
bdayanim@paulhastings.com
