Web-based application focused on securing the supply chain
and distribution channel of major brand owners against product
counterfeiting
April 04, 2003
Boston, Mass. April 4, 2003 - GenuOne, a leading provider of
product authentication and tracking solutions, today announced the
immediate availability of SourceGuard™ Release 2.0. The latest release
of GenuOne's secure sourcing software includes an enhanced user
interface, upgraded reporting capabilities as well as a series of
operational improvements and enhancements to provide GenuOne clients
with a more robust and scalable platform.
SourceGuard™ is an ASP web-based software system that works in
combination with covert product authentication technologies to monitor
and control the sourcing and fulfillment of product orders. With global
production networks and the escalating damage of counterfeiting, major
corporations are beginning to address the problems of brand theft and
unauthorized production. SourceGuard 2.0 manages inventory of secure
components, examines suspicious changes in factory demand and enables
anywhere, anytime order review and order fulfillment.
"SourceGuard has handled hundreds of millions of inventory
transactions and successfully delivered brand secure components to more
than 30 factories located in a dozen countries", says Gary Lerner,
GenuOne Chief Client Operations Officer. "The system receives,
processes and polices orders on a 24 by 7 basis and only requires a web
browser for system access."
"This application software is a result of our strategic vision
to deliver comprehensive, fully integrated solutions to clients,"
states Jeffrey Unger, GenuOne's CEO, "It delivers on our future plans
and past acquisitions to possess a truly market leading software
capability."
SourceGuard is positioned to capitalize on the launch of new
version 2.0 with rapid growth opportunities in the consumer products,
electronics, sporting goods, footwear and apparel industries, while
projects are currently underway to deploy versions of the software for
major clients in technology components, pharmaceuticals and luxury
goods.
About GenuOne
GenuOne is a world leader in brand
security. Their ASP software, security marking technologies and
professional services offer their global 2000 client base a proactive
approach to authentication, tracking solutions and online brand
protection. GenuOne drives ROI focused systems to eliminate issues of
global counterfeiting and gray market diversion in both the supply
chain and the Internet. GenuOne's client base is comprised of
corporations in Pharmaceuticals, High Tech, Luxury Goods, Textiles and
Apparel and the U.S. Federal Government. For more information on
GenuOne please visit their website at www.genuone.com.
