GenuOne Delivers the Industry's Most Comprehensive Product Tracking System and Software Application

Boston, Mass. July 8, 2003 - GenuOne, a leading provider of product authentication and tracking solutions, today announced the immediate availability of TraceGuard™ Release V2.0. At the heart of GenuOne's TraceGuard anti-diversion solution is the TraceGuard Track & Trace Software Suite™ that manages large volume transactions, local and wide area network communications, data exchange, and a robust and scalable distributed database.

By connecting suppliers, manufacturers, distributors and service centers within one central web-based networked platform, TraceGuard™ provides an unparalleled level of value chain security against product diversion, gray market sales and warranty fraud.

TraceGuard™ goes beyond tagging systems by managing the path of every item along the product lifecycle. Plus, TraceGuard extends the scope of ERP systems, which simply cannot handle the level of meticulous detail without causing your operational processes to crank to a halt or costing you a fortune.

"The current release of TraceGuard™ is a major achievement for GenuOne and reinforces our commitment to deliver world class brand security software applications. After years of market research and client interaction, we are confident that we have created an extremely unique software application platform which runs across multiple business applications including anti-diversion, RFID, service/warranty fraud protection and value chain security." Jeffrey Unger, Chief Executive Officer. GenuOne

The TraceGuard™ software suite facilitates the track-and-trace process at every stage of the product lifecycle. The core system is a business rules based platform and uses a messaging network to centrally command and control tracing operations along the entire value chain from a central location.

The system manages serialization and the coding of items from 2D barcodes to RFID, then associates products, packaging, pallets, orders � or individual components and the orders that contain them. Based on the information, you can determine the product lifecycle and full trace-ability by uniting these functions into a seamless, flexible solution, TraceGuard™ detects product diversion sources and delivers the evidence you need to stop diversion activities.

"TraceGuard™ software enables our customers to quickly address serious product diversion problems while avoiding the need for time consuming custom software development projects or costly and far reaching changes to existing Enterprise applications." John Murphy, Director, TraceGuard™

"By partnering with GenuOne and investing in TraceGuard™, we have implemented a state of the art marking technology and software. This new brand security system allows us to track every Titleist dozen sold to our 14,000 US based accounts. Thanks to the investment we have made in TraceGuard™, we can protect and maintain the integrity of our well established trade channels, and the business relationships with our valued customers." Mike McCampbell, Vice President, Sales Operations Titleist & Footjoy Worldwide

TraceGuard™ Track & Trace Software Suite is positioned to capitalize on the launch of the new version V2.0 with rapid growth opportunities in the consumer products, electronics, sporting goods, footwear and apparel industries, while client projects are currently underway to deploy versions of the application for major Fortune 500 clients in a variety of industries including electronics, footwear and luxury goods.