Former Philip Morris USA Senior Executive to Collaborate on Company's Professional Services Practice
Boston, MA - November 08, 2005
Jack Holleran, former Senior Vice President of Compliance and Brand
Integrity at Philip Morris USA, has joined the advisory board at
GenuOne, a provider of brand protection management solutions. With over
10 years of experience in anti-counterfeiting and compliance endeavors,
Holleran will work closely with GenuOne to develop leading professional
services offerings for brand protection best practices.
Holleran spearheaded Philip Morris' anti-counterfeiting efforts in the
U.S. and led the Company's comprehensive approach to address the issues
of counterfeit and contraband cigarette sales and related illegal
activities. Under his leadership, the Company made significant progress
in combating counterfeit and contraband incidences nationwide and in
reducing illegal Internet cigarette sales. He played a leading role in
the Company's strategies of engagement with law enforcement agencies,
supporting tougher anti-counterfeit legislation, and filing lawsuits
against retailers, wholesalers and others at every step of the illegal
supply chain.
"Jack's unique front line experience in the fight against
counterfeiting gives him a perspective that's immensely valuable to us
and our clients," said GenuOne CEO, Jeffrey Unger. "With his expertise,
we plan to enhance our service offerings to help our customers develop
best practices in the fight against counterfeiting and grey market
diversion, both online and offline.
"GenuOne's approach to brand protection - with its ability to
address both the online and offline worlds and secure the entire supply
chain - is what makes it stand out from the competitive crowd's
fragmented approach," Holleran said. "GenuOne is one of the only
companies with a solution that's comprehensive enough to help brand
owners get their arms around the vast issue of brand protection
management. I'm looking forward to working with GenuOne and the other
advisory board members to keep the Company at the forefront of the
anti-counterfeiting market."
The GenuOne advisory board also includes: Frederick Mostert,
chief intellectual property counsel of Richemont; Larry Kellam, former
Director of RFID for P&G, Inc.; Ron Griffin, former CIO Home Depot;
Pat Rizotto, former Johnson & Johnson executive; Cam Neely, Former
NHL All Star and Hall of Fame Boston Bruin; Nils Victor Montan, vice
president and senior intellectual property counsel at Warner Bros.; Dan
Kracov, partner at Patton & Boggs LLP, Pharmaceutical and Health
Care Practice; Bill Gouveia, director of pharmacy, New England Medical
Center; and, Chris Colfer, CEO of Dunhill.
About GenuOne
GenuOne secures the products and
supply chains of the world's leading brands from counterfeiting, online
piracy and gray market diversion. Its solution driven approach combines
web based software, security tags and professional services into a
unique solution to secure its clients' supply chains. GenuOne tracks
hundreds of millions of unique products across 10 countries with a
focus on major corporations in footwear and apparel, luxury goods,
pharmaceuticals and consumer electronics. GenuOne is the only company
that protects a company's assets across the global supply chain and
onto the Internet.
