GenuOne, Inc. has today acquired authentication developer Certus International
Boston, MA - November 14, 2001
GenuOne, a leading provider of comprehensive brand security
systems, today announced its acquisition of Certus International, a
leading developer of patent-pending on-line authentication products,
with operations in Princeton, NJ.
"The Certus acquisition brings GenuOne a strong digital
authentication technology portfolio and a world class development team
led by Dr. Frans Coetzee. This transaction is a perfect complement to
our long term strategy of providing comprehensive solutions to the
issues of product counterfeiting, gray market diversion and IP
infringement in both the real and digital worlds," said Jeffrey Unger,
CEO of GenuOne. "This transaction will immediately position GenuOne
among the world's most sophisticated providers of brand security
systems."
Frederick Mostert, Chairman of Certus International and Chief
Intellectual Property Counsel for Richemont, added, "Certus was born
out of the need experienced by brand owners for on-line authentication
of their brands, such as Cartier, Montblanc and Alfred Dunhill, Van
Cleef & Arpels, Piaget, Baume & Mercier and Vacheron
Constantin. Merging with GenuOne now offers Certus the opportunity to
extend the vital authentication of brands, so desperately needed in
today's world, to actual products in the physical supply chain."
About GenuOne
GenuOne provides technology solutions
to minimize the financial impact of the counterfeiting or gray market
diversion of a company's brand and products. Through a portfolio of
leading technologies across the physical world and the Internet,
GenuOne is able to develop and implement solutions that mitigate risk
at any point that may be exposed along the value chain, from materials
supply and production to distribution channels and the Internet.
GenuOne's technologies empower clients to minimize price, channel and
brand erosion, customer dissatisfaction, and loss in shareholder value.
Visit the GenuOne website at www.genuone.com.
About Certus International
Certus International is the industry standard for online intellectual
property authentication. Certus has a patent pending architecture that
authenticates Internet content and builds trust on-line for
intellectual property owners, their dealers and their consumers. Certus
was developed as a strategic tool to combat the common problems faced
by brand and copyright owners on the Internet.
GenuOne and Certus are registered trademarks of GenuOne, Inc.
All rights reserved.
