Customer Portal Provides Dashboard View of Brand Protection Activity
Boston - Business Wire - August 14, 2006
GenuOne today announced the launch of its Brand Protection Management
System (BPMS). BPMS, the first of its kind, offers a web-based
dashboard for companies to monitor and manage their Internet and
physical supply chain anti-counterfeiting efforts in one centralized
system. BPMS also provides a content rich platform for brand protection
knowledge management, best practices and an industry specific blog
site. GenuOne intends to migrate all GenuOne new and legacy solutions
to the BPMS for enhanced access and management by brand protection
customers.
GenuOne is the only provider in the brand protection marketplace
offering a comprehensive solution portfolio for clients to monitor the
entire supply chain from time of material sourcing through both brick
and mortar and Internet retail. Today, GenuOne's clients already enjoy
the most robust and flexible solutions to address counterfeiting, gray
market diversion and intellectual property infringement.
"The expansion of the Internet and the growing dependence on
global markets has placed an enormous burden on brand protection
professionals," commented Jeffrey Unger, CEO of GenuOne. "Our clients
are tasked with monitoring factory activities in Asia as well as
Internet B2B trade boards to counteract brand infringements. Being able
to react quickly and decisively is the key to our BPMS portal by
providing all the information and data brand protection professionals
need in one centralized place."
BPMS will augment customer data with community building
components to help users stay up to date on the brand protection
industry as well as share best practices. The portal offers the
following features:.
- Relevant brand protection news by industry, including luxury goods,
consumer electronics, tobacco, pharmaceuticals and apparel/footwear
- Monthly content that explores issues and trends that are impacting the brand protection industry
- Links to relevant associations and calendar upcoming events
- Intellectual Property related legislation and relevant case analysis
- Industry expert blogs, user discussion boards and chat rooms
where users can enter dialogue with other brand protection professionals
About GenuOne:
GenuOne provides brand protection management solutions that help
Global 2000 companies reduce counterfeiting, gray market diversion,
product theft and intellectual property infringement. With its GenuNET
and SourceGuard products, GenuOne offers the only comprehensive brand
protection solution to protect assets throughout a global supply chain
and on the Internet. Established in 1999, GenuOne currently tracks
hundreds of millions of unique products across four continents and
across the Internet. GenuOne's clients include major corporations in
the footwear and apparel, luxury goods, pharmaceuticals and consumer
electronics industries. GenuOne can be found at www.genuone.com.
