Nationally Heralded Publication Taps Brand Security Leader as 'One To Watch'
Boston, MA - May 02, 2001
GenuOne, Inc., securing the world's greatest brands, today
announced that it has been selected as one of Fortune Small Business'
(FSB's) Big Idea companies, and featured in the cover story of FSB's
May, 2001 issue.
"Our selection by FSB as a company with a very promising
business idea and the business know-how to make it succeed are
additional votes of confidence, not only for our business model, but
also for our strategic direction," said Jeffrey Unger, CEO of GenuOne.
"Our focus on preserving brand equity in the physical world and online
by developing comprehensive and covert brand security solutions is
unique within the authentication and tracking marketplace."
GenuOne's clients include: New Balance Athletic Shoe, Inc.,
Titleist and Footjoy Worldwide, Xerox Corporation and The Cadmus Group,
among others.
The FSB cover story features 65 companies founded on
enterprising, new ideas and strong business models. In order to find
the select 65, FSB contacted more than 1,200 sources for nominations
including the National Venture Capital Association, the National
Business Incubation Association, colleges with entrepreneurial programs
and PricewaterhouseCoopers, which surveys VC-backed companies.
GenuOne, Inc. designs, integrates and maintains advanced
technologies and comprehensive solutions for corporations seeking to
protect their branded products from counterfeiting, diversion and
licensing fraud in the physical world and online. The company combines
its advanced, covert product marking systems and supply chain expertise
to enable clients to authenticate, track and control their products
anywhere in the world. GenuOne's online capabilities enable
corporations to monitor, track and investigate online business risks
including: unauthorized or counterfeit sales; Intellectual Property and
trademark infringement; company or brand slander; and competitive
intelligence.
About GenuOne
GenuOne is an innovative provider of
comprehensive brand security solutions, offering a fully integrated
approach to intellectual property protection. Its technology and
integration services maximize brand dominance and minimize
counterfeiting, product diversion, licensing/royalty fraud and
intellectual property theft in the physical world and on the Internet.
GenuOne's authentication, tracking and control technologies combined
with its integration services allow companies to monitor products
throughout the supply chain cycle, from the initial manufacturing
process to the retailers' shelves, as well as on the Internet. GenuOne
has developed strategic, Brandsecure™ solutions for companies including
New Balance Athletic Shoe, Titleist and Footjoy Worldwide and Xerox
Corporation. Its solutions have empowered these companies to protect
the integrity of their brands. Visit the GenuOne website at www.genuone.com.
This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements are subject to risks and uncertainties,
which could cause actual results to differ materially from those
anticipated. The Company assumes no obligation to update the
information contained in this press release.
