NHL Legend to Consult with Brand Security Firm
Boston, MA - July 25, 2000
GenuOne, Inc., a provider of technology-based solutions that
fight counterfeiting, product diversion and licensing fraud in the
physical world and on the Internet, today announced that former NHL
superstar, Cam Neely, has joined its Board of Advisors as a consultant.
Neely will provide insight and expertise in sports marketing for
GenuOne as it offers its brand security solutions to sporting goods
manufacturers and high profile personalities within sports industry.
"I'm looking forward to working with GenuOne and its Board in
this chapter of my professional life," said Cam Neely. "I believe that
my experience in the sports world will provide insight on sports
licensing, as well as offer GenuOne a unique perspective on the sports
industry and its related product marketing business, as a whole."
For sporting goods and equipment companies conducting business
on a global basis, failure to appreciate the full scope of the brand
protection problem can result in severe financial losses and contribute
to brand erosion. GenuOne partners with clients to develop strategic
Brandsecure™ solutions that integrate GenuOne's best-of-breed
technologies with its value-added services to build, maintain or regain
the integrity of a company's brand.
"We at GenuOne are very excited about Cam joining our team,"
said Jeffrey Unger, CEO of GenuOne. "Cam has agreed to offer his
initiative and insight - the same qualities that enabled him to become
a leading player with the National Hockey League -- toward helping
GenuOne become the leading player in brand security for the sports
industry. We look forward to a long and productive relationship with
Cam."
Combining its innovative technologies with its expertise in
manufacturing, logistics and intelligence, GenuOne works with clients
to design and execute a customized strategic plan, based on an
assessment of their specific needs, to ensure brand security.
"We are very pleased to bring together an athlete of Cam's
caliber with a quality company like GenuOne," said Kim Zayotti, senior
director of athletic marketing for Woolf Associates. "This kind of a
relationship, focusing on a crucial aspect of the sports business,
provides Cam with an additional, positive outlet for his expertise and
viewpoint on the sports industry."
GenuOne Methodology
GenuOne's brand security solutions are based on a clear set of
strategic objectives that ensure a deep understanding of a client's
needs and objectives. GenuOne's delivery model is a proactive
methodology entitled the Brandsecure™ Solution. This solution is
divided into four segments: GenAssist™, GenuGuard™, GenuNet.com™ and
GenuTrack™. Each segment supports the GenuOne goal of helping
corporations to mitigate the risks of conducting business in a global
economy.
In addition to sporting goods and equipment, GenuOne is
targeting a number of other markets for its solutions. These markets
include brand name apparel, cosmetics, business consumables and luxury
brands.
About GenuOne
GenuOne is an innovative provider of
comprehensive brand security solutions, offering a fully integrated
approach to intellectual property protection. Its technology and
integration services maximize brand dominance and minimize
counterfeiting, product diversion, licensing/royalty fraud and
intellectual property theft in the physical world and on the Internet.
GenuOne's authentication, tracking and control technologies combined
with its integration services allow companies to monitor products
throughout the supply chain cycle, from the initial manufacturing
process to the retailers' shelves, as well as on the Internet. GenuOne
has developed strategic, Brandsecure™ solutions for companies including
New Balance Athletic Shoe, Titleist and Footjoy Worldwide and Xerox
Corporation. Its solutions have empowered these companies to protect
the integrity of their brands. Visit the GenuOne website at www.genuone.com.
About Woolf Associates
Founded over 30 years ago by sports agent pioneer Bob Woolf, Woolf
Associates provides athlete representation services, corporate
consulting, event and sponsorship management, retail promotions,
television packaging, public relations and corporate hospitality.
Working closely with corporate clients to analyze and define their
objectives, Woolf Associates develops results-based integrated sports
and entertainment marketing programs. In addition, Woolf Associates
provides contract negotiation, marketing, public relations and personal
services to help professional athletes achieve their goals on and off
the playing field. Woolf Associates is featured on the World Wide Web
at www.woolfassociates.com.
This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements are subject to risks and uncertainties,
which could cause actual results to differ materially from those
anticipated. The Company assumes no obligation to update the
information contained in this press release.
