GenuOne, Inc. - April 21, 2003
MILWAUKEE, WI, April 21, 2003 - Brady Worldwide, Inc., expert
manufacturers of high performance identification products, announced
today a strategic partnership agreement with GenuOne, the leading
provider of brand protection software, technologies, and services.
Brady and GenuOne will team together to provide anti-counterfeiting,
anti-diversion, and tamper-protection solutions for brand protection.
"This partnership is committed to helping companies protect
their investment in their branded products," said Jeff Turmel, Brady's
Brand Protection Business Leader. "GenuOne not only shares our
commitment to customers; but their expertise in brand protection
systems, services, and technologies compliments our global capabilities
and strengths in material science and identification solutions."
"Brady's chemical and mechanical R&D, material coating and
converting capabilities, coupled with our security software and
technologies, provide for a world class approach to brand protection,"
said Jeffrey Unger, President and CEO of GenuOne. "This alliance
provides global corporations with a single source for brand security
solutions by utilizing Brady's worldwide production and fulfillment
footprint in Asia, Europe and the Americas.
For more information about Brady Worldwide Brand Protection
Solutions, please contact the Brady Response Center at 1-800-537-8791
or visit the Brady Brand Protection website at www.bradysecurity.com.
For more information about GenuOne, please contact 1-866-GenuOne or
visit the website at www.genuone.com.
Brady Worldwide, Inc. is a world leader in complete
identification solutions, with products including high-performance
labels, signs, precision die-cut materials, printing systems, software,
label-application and data-collection systems for manufacturing,
electrical, electronics, telecommunications and a variety of other
markets. Founded in 1914, Brady is headquartered in Milwaukee and
employees more than 3,000 people in the United States, Europe,
Asia/Pacific, Latin America and Canada. Its fiscal 2002 sales were $517
million.
About GenuOne
GenuOne is a world leader in brand
security. Their ASP software, security marking technologies and
professional services offer their global 2000 client base a proactive
approach to authentication, tracking solutions and online brand
protection. GenuOne drives ROI focused systems to eliminate issues of
global counterfeiting and gray market diversion in both the supply
chain and the Internet. GenuOne's client base is comprised of
corporations in Pharmaceuticals, High Tech, Luxury Goods, Textiles and
Apparel and the U.S. Federal Government. For more information on
GenuOne please visit their website at www.genuone.com.
