Press Releases - 2005

This year, analysts are expecting online holiday shopping to increase 25 percent over last year. And over Thanksgiving weekend alone, online retail sales surged 29 percent. Bargain hunters will surf online retailers and auction sites by the millions for holiday gifts. In fact, Nielsen/NetRatings said eBay logged the most online shopping activity on Black Friday.

While online shopping can help consumers save time and money during the busy holiday season the threat of buying counterfeit products could undermine the overall experience. GenuOne offers the following tips for consumers to be sure the holiday gifts they buy online are authentic:

GenuOne, a provider of brand protection management solutions, will participate in the American Apparel & Footwear Association (AAFA) seminar on counterfeiting. The seminar entitled, "Knock It Off! Brands and the Counterfeiting Quandary" will take place at the Fashion Institute of Technology in New York City on November 15-16, 2005. The seminar will feature perspectives from industry thought leaders including attorneys, enforcement personnel that have extensive experience with shutting down counterfeiters and executives from world renowned brands that combat counterfeit issues on a daily basis.

GenuOne, a leading provider of supply chain security solutions, announced today that it is withdrawing from the RFID application software market to concentrate all investments in the accelerated growth of their security product lines. "RFID is an exciting, enabling and disruptive technology that will result in substantial improvements and enhancements to global supply chains," Jeffrey Unger, CEO of GenuOne. "However, the RFID application software market is still very much in its infancy and will take some time to develop into a formal marketplace."

GenuOne, a leading provider of supply chain security solutions, announced today that their client-partner, Mitchell & Ness Nostalgia Co., has successfully developed an anti-counterfeiting program utilizing the GenuNet Auction™ V4.0 software.

Unisys Corporation (NYSE:UIS) today announced that it has signed an agreement with Boston-based GenuOne, Inc., to help the healthcare and life sciences industries secure their supply chains. GenuOne is a leading provider of product tracking and authentication software.

GenuOne, the leading provider of product tracking software for visibility management today announced that it has been selected by C.H. Robinson, one of North America's largest third-party logistics companies, to deploy its TraceGuard RFID Infrastructure software for one of its supplier pilot projects. TraceGuard will enable EPC commissioning, case and pallet tagging and integration with trading partners. In the longer term, TraceGuard's scalable track and trace infrastructure is being evaluated as a potential solution for other C.H. Robinson's suppliers to promote further compliance and supply chain efficiencies.

GenuOne, the leading provider of product tracking software for visibility management today announced its authentication and tracking solution, TraceGuard for Life Sciences. TraceGuard provides the software infrastructure to address multiple industry imperatives on a single platform. This new version of TraceGuard has been specifically designed to address the unique requirements of the industry, including 21CFRPart11 and computer system validation.