Press Releases - 2002

GenuOne, a leading provider of product authentication and tracking solutions, has formally introduced its Intelligent Access Control System (IAC) with a pilot program at Logan Airport. Security is a top priority for airports across the country. Logan Airport, the largest transportation hub in New England, is leading the charge incorporating next generation technologies to ensure public safety.

GenuOne, Inc., a provider of strategic proactive, brand security solutions today announced the launch of the company and the presentation of a key customer, New Balance Athletic Shoe, Inc., a leading international sports shoe manufacturer. GenuOne also announced the debut of its security-based technology incubator, GenuOne Technology Capital (GTC).

GenuOne, Inc., a leading provider of brand security technologies to combat counterfeiting, diversion and intellectual property theft, recently hosted a conference of global brand security and intellectual property professionals at its world headquarters. The conference was attended by government and private sector leaders visiting the United States to see what can be learned from American companies fighting counterfeiting, diversion and intellectual property theft. Representatives from the Pacific Rim, Asia, Europe, the Middle East, Africa and South America were in attendance.

GenuOne, Inc., a leading provider of brand security technologies to combat counterfeiting, diversion and intellectual property theft, has evolved its corporate image to reflect the recent acquisition of Certus International and the growing client base for their applications. GenuOne, founded in 1998, has grown to include an Advance Development Lab in Princeton, New Jersey and now maintains offices around the world. This internal growth has been fueled by the unprecedented growth of new accounts.

Boston, MA - January 30, 2002

For Boston based GenuOne, Inc. developing an Internet tracking system to meet the brand security needs of the IT industry presented the type of challenge they thrive on.

For many reasons Americans are going online to purchase medicine. Consumers are replacing a trip to the local drug store with surfing to e-pharmacies for their needs. Web sites are able to offer convenience, privacy unlike the local pharmacy and enable consumers to comparison shop. The vast number of these sites also provides unparalleled variety, availability and information for people looking to research new or different treatments. These reasons have led Forrester Research to project that in 2004 online prescription sales will account for 9.2% of a market surpassing $385 billion in 2001.ⁱ

Marsh Inc., the world's leading risk and insurance services firm, and GenuOne, Inc., a leading provider of product and technology security services, today announced they have entered into an agreement to help businesses safeguard the integrity of their products, brands and intellectual property.

Through the use of proprietary product and packaging marking technologies and Internet�based distribution channel monitoring services, GenuOne helps leading corporations manage risk related to the global sourcing, manufacturing and distribution of their products and services.