Press Releases - 2000


GenuOne Invests In Innovative Optical Technology Company

OPTIDtech Provides A Boston, MA - August 25, 2000

GenuOne, the leading provider of comprehensive brand protection solutions, today announced its investment in OPTIDtech, an emerging global provider of optical solutions for contactless, automatic identification.

OPTIDtech's innovative core technology enables hands-free, non-invasive, remote operation for automatic identification of moving and stationary objects - indoors and outdoors - over a wide range of environmental conditions. It does not require any active-user contact. OPTIDtech�s first product is a Contactless Access Control System named CONACS. It provides control of fast-flowing traffic and also offers the option of operating covertly.

Titleist Selects GenuOne For Brand Security Solution

Leading Golf Manufacturer Taps Innovative Company for Strategic Approach To Product Diversion and Proactive Brand Management Boston, MA - August 12, 2000

GenuOne, a leading provider of comprehensive brand protection solutions in the physical world and on the Internet, today announced that Titleist has chosen GenuOne for its brand protection initiatives. GenuOne will develop a customized solution that will effectively address Titleist's product diversion issues and that incorporates additional brand protection initiatives into the company's infrastructure. Titleist is a leader in the golfing equipment market and the choice for many of the world's top touring professionals, PGA club professionals and competitive amateurs.

Cam Neely Joins GenuOne Team

NHL Legend to Consult with Brand Security Firm
Boston, MA - July 25, 2000

GenuOne, Inc., a provider of technology-based solutions that fight counterfeiting, product diversion and licensing fraud in the physical world and on the Internet, today announced that former NHL superstar, Cam Neely, has joined its Board of Advisors as a consultant. Neely will provide insight and expertise in sports marketing for GenuOne as it offers its brand security solutions to sporting goods manufacturers and high profile personalities within sports industry.